Monday, October 27, 2014

Dr. Gaurav Thukral - Vice President & Head Business Development, Health Care at Home India Pvt. Ltd @ INLEAD

On 20th October, we had Dr.Gaurav Thukral, Vice President & Head Business Development, Health Care at Home India Pvt. Ltd. speak on Home Based Healthcare.

He addressed students pursuing Healthcare Administration from INLEAD. Health Care at Home India is backed by the Burman family (the promoters of Dabur).



Demand for Home Based Healthcare has risen and is expected to rise in the coming years. 

Home Based Healthcare is committed to deliver high quality clinical care to achieve the best possible outcome for patients. It is also committed to deliver customers with services that are just beyond medical care.




Dr. Thukral discussed with the students the importance of home based healthcare and said that the aim of home based healthcare is to bring quality healthcare along with comfort and convenience to the patient right at their doorstep.



It was an insightful session for the Healthcare students, it helped them broaden their job opportunities. 

INLEADers Participate in 'Hum Hain Umeed-e-Kashmir' at IGI Indoor Stadium, Delhi

The entertainment industry led by the Event and Entertainment Management Association (EEMA), the Film and Television Producers Guild and the global media conglomerate Zee Entertainment Enterprises Ltd.(ZEE)has initiated a fund-raiser campaign, "HUM HAIN" Umeed-e-Kashmir" to raise funds and awareness for flood stricken Kashmir. The recent floods in Kashmir have devastated and unhinged the lives of many leaving many casualties and loss of homes, property and livelihoods in its wake.

HUM HAIN Umeed-e-Kashmir will strive to work alongside several NGOs, Government Bodies, celebrities and civilians to give the cause a unified voice. The concert will include a list of celebrity performers will appeal and urge viewers to donate to key NGOs and specified Disaster Relief Funds in support of the Kashmir relief project. 

Students pursuing Event Management & Public Relations from INLEAD, Batch: Jul’13 & Jul’14 participated in the event and were responsible for the Event Operations. Students gained great exposure.

On 18th October, HUM HAIN-Umeed e Kashmir was hosted at the Indira Gandhi Indoor stadium in Delhi and featured a veritable who’s who: Aamir Khan, Amitabh Bachchan, Vishal Bhardwaj, Farhan Akhtar, Ranbir Kapoor, Gulzar, Ayushman Khurrana,  Sukhwinder Singh, Pritam, Kavita Krishnamurthy, Anupam Kher, Imtiaz Ali, Mukesh Bhatt, Zaheer Khan, Virender Sehwag and many more



Tuesday, October 7, 2014

EMPR Students Participate in Direct Dil Se: LIVE Concert by Lucky Ali @ Kingdom of Dreams, Gurgaon

Direct Dil Se' is a festival with the effort of Alok Nagpal of Rock Castle Entertainment Pvt. Ltd. The first edition of the festival in the year 2013 featured best of the Artist from India 

The festival retains its promise to connect hearts with most soulful voices ever heard in our country. Featuring the evergreen "LUCKY ALI" the man who has won hearts all over the world with his husky voice. Lucky's music is the reflection of his love for pure music which is inspired by his travelling stories, his work experiences in the oil rigs, Horse Farming and many more across the world.


Students pursuing Event Management & Public Relations were responsible for event operations and production at Kingdom of Dreams, India’s one and only live entertainment destination which celebrated the onset of the festive season with the second edition of Direct Dil Se concert on 27th September 2014. The Direct Dil Se concert celebrating the World Heart Day will set the tone for the Music Festival Season, as numerous others will follow it. 

Retaining its promise to connect hearts with the most soulful voices ever heard in India and across the globe the musical bonanza will bring together artistes Lucky Ali, Kutle Khan & Dhruv Sufi (Coke Studio) and Ashish Chauhan & Gurdeep Mehendi (Fox Traveller Artist) in a musical revelry that promises to be a memorable and unforgettable evening! Lucky Ali, actor, singer-songwriter, musician, composer, record producer and a philanthropist will weave magic with his ballads sung in a silken voice and soft tenor.

Kutle Khan a Coke Studio artiste and a versatile composer, multi-instrumentalist and vocalist from the rich and vibrant state of Rajasthan will enthrall the audience with his music full of energy and verve, where he fuses traditional folk sounds with other Indian and Western traditions.

Ashish Chauhan and Gurdeep Mehndi both will create new sounds with a variety of Musical Instruments while the classical knowledge and voice of Gurdeep will render their jugalbandi a totally new colour. The duo is famous for blending Western elements of Rock, Funk, Blues, Jazz with Sufi and Punjabi folk songs. They are known for their work on old and evergreen songs and presenting them in a totally new avatar! Their popular numbers like Jugni, Tutak Tutak, Dama Dam, Bulla and other Sufi and Punjabi and Hindi Folk songs will enrapture the listeners in an evening straight from the heart and mesmerising. 

A surfeit of music and fine artistes, all brought together on a magical and surreal evening in the mystical wonderland Kingdom of Dreams. As an unparalleled leisure destination Kingdom of Dreams continues to host gorgeous evenings of entertainment which are joyful and strike a powerful chord in the hearts and minds of its visitors! 

Direct Dil Se' The festival with a heart is the effort of Alok Nagpal of Rock Castle Entertainment Pvt. Ltd. The first edition of the festival in the year 2013 featured best of the Artist from India 
with names like Wadali Brothers, Mame Khan, Bobby Cash, Shibani Kashyap and more from Coke Studio fame across genres. 

Wednesday, October 1, 2014

INLEAD’S GOT TALENT 2014 - NAVRASA

INLEAD once again buzzed with some fantastic and cheerful moments at its annual function; INLEAD’S GOT TALENT which was held on 26th September, 2014 at Epicenter, Gurgaon



The theme of IGT 2014 was NAVRASA, a dance musical illustration celebrating the nine shades of life. 


The preparations began almost a month and a half in advance, the level of enjoyment increased tremendously in the campus. Student pursuing  Event Management & Public Relations were responsible for the overall operations and in the production of the event, in return they gained great exposure in terms of stage set up, backstage operations, artist management so on and so forth.



INLEAD’S GOT TALENT is one such platform wherein students showcase their talent with great zeal. Each performance reflected different rasas as the theme suggested, giving life different hues and depicting various colours of life through acts. 



From shringara to hasya to bhibatsya to rowdra to shaanta to veera to bhaya and karuna to adbhuta all the 9 rasas were well enacted for the equally enthusiastic audience. AT IGT 2014 Students tried to bring a flavor of each of these nine rasas, explaining what each one means and presented it to you through some Indian art form.


The winners were then awarded with prizes by the esteemed jury. It was an extremely tough decision to choose who the winner was. The winners were elated. 



The students were then presented with the titles by the esteemed jury:

1) MR. INLEAD: Faraz Khan (International Hotel Management)
2) Ms. INLEAD: Rangoli Raheja (Event Management & Public Relations)
3) Mr. Popular: Rahul Malik (Event Management & Public Relations)
4) Ms. Popular:  Sanjana Mittal (Event Management & Public Relations)
5) Mr. Personality: Tarun Lochab (Event Management & Public Relations)
6) Miss Personality: Prerna Lama (International Hotel Management)
7)  Mr. Confident: Abhishek Rana (International Hotel Management)
8) Ms. ConfidentAkanksha Chauhan (Event Management & Public Relations)
9) Best Smile – Female: Prachi Sakhlani (Event Management & Public Relations)
10) Best Smile: Mudit Rana (Event Management & Public Relations)


Great show INLEADers!

Thursday, September 25, 2014

Why International Business Management?

If you are a graduate and want to enlarge your knowledge and develop professional skills related to international marketing, then an MBA in International Business Management or PGDM in International Business Management should be your pick.

We have compiled a few reasons as to why you should pursue International Business Management:

  1. An opportunity to apply for work positions that are in demand; international management, international marketing management, international trade
  2. Secondly, you as an individual will develop your entrepreneur abilities as you will have a better command of international business.
  3. Thirdly, you will improve your communication skills while sharing your experiences in a multicultural environment. 
  4. A degree in International Business Management will offer great opportunities in various multinational companies and institutions. 
  5. You will grow professionally as well as personally due to acquisition of professional knowledge of our renowned faculty. 

INLEAD aims at: 


  1. Providing high level education of the best quality.
  2. Enabling students to understand the operations of markets in different international environments.
  3. Providing strategic tools to implement international business strategy.

Know more about International Business Management click here.

All the best!

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Tuesday, September 23, 2014

Top 8 Reasons Why You Could be Rejected in a Job Interview

    We list few reasons why you could be rejected in a job interview.    
  1. Your last tweet was in 2012: It’s better to use one network well and be engaged on it by sharing others content and posting your content, rather than have several accounts on several networks and not be active on any.
  2. Only number on your resume is your phone number: from your work to you as a person is measurable nowadays, your resume should include quantifiable metric to show your performance.
  3. Applying for Several Positions in one team: Being eager to join a company is a good sign but applying for all the openings in a particular organization is not a positive sign. Play it cool, but not too cool.
  4. Tailored Cover Letters & Resumes: Often cover letters and resumes get addressed to the wrong people, several times people applying for jobs forget to edit the subject line, this is something which clearly isn’t acceptable by the hiring managers.
  5. Unrealistic Salary Expectations: Avoid quoting unrealistic salary expectations. Do a research and find out the salary range that people of similar jobs like you get paid.
  6. Your resume is not keyword rich: A company usually receives high volumes of resume; hence every resume is scanned thoroughly. Read through the JD (Job Description) carefully & craft resume accordingly ensuring getting pass through in the scanning of the interview.
  7. You didn't follow up: After you have sent in your resume, you need to follow up with the HR Manager. According to a survey conducted 86% of executives said job seekers should contact a hiring manager within two weeks of sending a resume and cover letter. Often a brief phone call or e-mail reasserting your interest in the position and strong qualifications is important.
  8. Don’t believe in the concept of arriving ‘fashionably late’ for an interview: A study was conducted and it says a candidate has to be only 15 minutes late to be disqualified for the position for which he has appeared for in an interview. Avoid being late, respect time and reach well in advance. 
     All the best!

Friday, September 19, 2014

Prime Minister of India, Narendra Modi - The New Management Guru

The Modi wave had cast a spell on India, sweeping the nation in awe of the management techniques undertaken by Modi that led to his success. Let us go through few of the management lessons one should learn from NaMo.

BJP, Marketing Skills
Narendra Modi, with his impeccable win in these elections has demonstrated skills that should be embodied in every working professional. His strategic moves have given the other parties a run for their money. Modi had hypnotized the nation with his flawless marketing strategy and created history by coming to power with a landslide victory. He struck the right cord with the right people at the right time, a time when the nation was ailing from the huge financial crisis. His election agendacan prove to be a very good case study for management professionals. It displayed numerous management skills that are worth sharing. Few of them are listed below-

Branding
He is neither the marketing guru nor is he well versed with the management modelsyet he has managed to nail the basics of all management theories starting from creating  brand awareness to defining brand purpose to gathering brand response and to building brand advocates.NaMo has taken down the nation with his branding and the connect it had established with the citizens. More than being a BJP win it was being termed as a victory of theNaMo brand. He had an optimistic outlook all through the campaign, though it was perceived as arrogance and over confidence but he didn’t care about what others had to say he moved ahead the way he wanted to. He had a vision and he made sure it turned into a reality.


Marketing Strategy
He understood the consumer insights, their needs, their demands, their grievances, their anger and then formulated his campaign which was the highlight of his marketing strategy. Modi hired the best minds on board to formulate his campaign. Ad gurus Sam Balsara, Prasoon Joshi and Piyush Pandey helmed the mind boggling Modi Campaign. Next in line were of course the slogans ‘Ab ki baar Modi Sarkar’ and ‘Acche Din Aane waale Hai’ that went on to become the chants of the nation. He brought together the perfect team who worked day in and day out to lay the foundation for his success. These coupled with the right mode of communications lead to his great win.


Timing
Modi began his campaign at a time when inflation was digging a hole in the common man’s pocket. The ad campaigns and the promotional activities like Chai Pe Charcha and 3D hologram speeches undertaken by Modi helped him connect to a huge segment of the audience. By the time of the elections, Modi had met about 230 million voters which accounted to about 30% of the total voter population. He repackaged himself in the perfect manner at the perfect time and then sold himself to the country which worked like a charm.


Leadership
While the others were struggling to come up with a name to represent their parties, Modi came out in the open and declared his candidature for the post of the PM of India. He never hesitated in speaking about his role and the measures he would take for the betterment of the nation. He interacted with the citizens of India assuring them a good leader for India. The way he stepped up and undertook the responsibility for his party should be a lesson for all the others who were just waiting to pick him apart. He learnt from the then ruling party’s mistakes and hit the audience with his new approach and fresh ideas when the iron was hot.


Social Media Management
Social Media is the biggest marketing tool these days. It is quick, interactive and has a vast reach, Modi identified the benefits and jumped into the ground with his strongest weapon. He interacted with the younger generations through these social media channels and cashed on the benefits in the forms of votes. Modi had planned out the election in a very systematic manner. He made it a point to reach out to each and every segment of the society especially the youth, the future of the nation.  Modi's social media campaigning was very strong which was revealed in the India Today Survey that stated that the internet had become saffron during the elections. Whether Twitter or Facebook, NaMo was trending on both the platforms. His communication strategy was the highlight of his victory in the General Elections 2014.

Source: www.htcampus.com

Thursday, September 18, 2014

INLEADers Attend the WorldDidac India 2014 at Pragati Maidan, Delhi

Worlddidac  is the largest international exhibition for educational products and solutions in Asia Pacific region. 




What is Worlddidac India?

Worlddidac India (WDI) is India's only annual event dedicated to the Education & Training Industry. WDI is a global showcase of latest & innovative technology, modern instruments, infrastructure, supplies & training solutions, inventive materials, latest methodology, contemporary educational advances & services that aid and fuel learning, teaching and skill improvement.

The Asian Summit on Education & Skills 2014 was held concurrently with WDI from 10-12th September 2014. The summit is partnered by The Education World Forum, supported by the British Council and co-partnered by British Educational Suppliers Association (BESA), the organizers of Education World Forum (EWF). ASES shall bring together renowned leaders from India and other Asian & Developing countries, along with eminent representatives from across the globe to create an unparalleled platform for exchange of dialogues on education & skill policy and implementation practices.

Live Interactive Workshops (powered by India Didactics Association) will be held at the World Didac India Exhibition in New Delhi, with the objective of empowering teachers and trainers on various advancements in the education & training sector.



Students pursuing Event Management & Public Relations from INLEAD were responsible for the event operations and production.

The students had a great learning experience. 



Keep watching this space for more updates on industry visits, career seminars & event participation. 


Tuesday, September 16, 2014

INLEADers Responsible for Event Operations at the National Achievers Conference 2014

Robert Kiyosaki (the author of Rich Dad Poor Dad) and Les Brown (voted one of the top five inspirational speakers of the century) shared the stage for a 2-day National Achievers Conference in Delhi. It was a life-changing event for entrepreneurs, business owners and individuals seeking financial success.



What is NATIONAL ACHIEVERS CONFERENCE?

National Achievers Conference has had the pleasure of hosting the world’s best speakers and coaches at the National Achievers Conference throughout it’s 22-year history including Sir Richard Branson, founder of the Virgin Group: Tony Blair, former Prime Minister of the UK; Bill Clinton, Former President of the United States; Anthony Robbins, World’s No.1 Success Coach; Donald Trump, Billionaire and Real Estate, Mogul.

 The conference was held in Delhi on the 13 and 14th of September’14.

Speakers at the NAC 2014 were:
1. Robert Kiyosaki
2. Kim Kiyosaki
3. Les Brown
4. Gerry Robert
5. Sidra Jafri
6. J.T Foxx
7. Courtney Smith
8. Dr. Rohan Weeransinghe
9. Mahatria Ra  

Students pursuing Event Management andPublic Relation from INLEAD were responsible for the event operations and production of the event. The purpose was to get exposure in the field of events.

Students thoroughly enjoyed and it was a great learning experience for each of them. 

Friday, September 12, 2014

International Business Management Students Visited Mother Dairy on 10th September’14

On 10th September, students pursuing International Business Management students from INLEAD visited Mother Dairy plant located in Patparganj, New Delhi. Students were exposed to:
  1. Organizational orientation
  2. Basic functioning of the organization
  3. Production process of milk and milk products
  4. Demonstration of testing analysis (sample testing)



Students of International Business Management, were taken to Mother Dairy because of its large scale production and distribution network. Mother Dairy based on its large scale is comparable to international standards. It’s an industry which is expanding rapidly in the domestic market.


Mother Dairy as an industry also has a good market share. Students were provided exposure to production management, supply and distribution network, marketing strategy analysis was also shared and discussed with the students.


The visit was highly beneficial for International Business Management students and they gained great insight about the milk industry.