Expert Workshop on Cross Culture Work Environment (International Hotel Management Batches)

INLEAD facilitated an expert workshop for International Hotel Management Jan’13 and April’13 batch students on 16^th May 2013. The purpose of the workshop was to give young professionals an overview of the global hotel industry and what are the major challenges that an individual faces to work in a cross culture environment.

Ms. Chakraborty began her session with first asking all the participants to write down their thoughts on what are they expecting out of this session. The students were then asked to share their thoughts. The topic of discussion was “Preparing for Journey: International Hospitality Jobs”.The main objective was to get the students introduced to different working styles and how international exposure is essential for hospitality industry for the overall learning and development.

The session was to give students an understanding of what to expect when going international for jobs/internships. The session began with an activity wherein the students had to come up with an “out of the box thinking”. the session covered topics like: what to know about the organization, challenges working in a cross culture environment, ground rules- do’s and don’ts and finally the learning’s which summarized the entire discussion.

The session had a lot of important tips that were shared some of which were: how it is important to have tolerance, attitude for gratitude is very important, and most importantly smile, because this is one thing that would connect you with a guest. The session came to an end with a small meditation exercise.

According to Shyam Sunder INHM Jan’13 Batch: “My learning’s from the session was the understanding of various challenges and how to tackle those while working in a cross culture environment”.

Workshop on Career Prospects in Facility Management (Mr. Aneesh Kadyan)

INLEAD facilitated an expert workshop for Infrastructure Management April’13 Batch students on career prospects in Facility Management Industry. The workshop was conducted by Mr. Aneesh Kadyan, Senior Associate Director- CB Richard Ellis South Asia Pvt. Ltd.

The expert session was an insight in to the field of Facility Management with lots of inputs on career & scope in Facility management field for young professional. Students were informed about the current growth rate of the industry domain & the factors that have contributed for the same. Mr. Kadyan also shared the mantras from the facility management guru’s for the young FM professionals and importance of communication, pro-activeness & time management in the field of facility management. Concepts of EMS, Green Building & LEED certification were also shared during the session. 

During his interaction he quoted live examples from the industry and shared his real time experiences about problem solving, decision making & client relationship with the students. The above topics helped the students to identify potential career scope in facility management, do’s & don’ts during facility management operations, the expectation of FM companies & Clients.

 

According to Mr. Ravinder Singh IM April’13 Batch: “I got a better understanding of the current scenario of the FM industry, which will eventually help me to prepare better for the Industry”

Workshop on Experiential Marketing (Mr. Sharad Mathur)

INLEAD facilitated a workshop for October’12 and April’13 Events Management and Public Relations students on Experiential Marketing by Mr. Sharad Mathur, CEO, EMG – Experiential Marketing and Events.

The session began with Mr. Sharad Mathur introducing the class to the concept of Experiential Marketing. He explained on how experiential marketing was all about creating an experience for the targeted audience. He discussed quoting live examples from the industry, how one needs to be aware of the audience in order to make the right impression by generating an experience.

He discussed regarding the technological advancements in the industry and how the events industry has undergone development with regards to the use of lights and 3D video mapping. He played videos highlighting 3D video mapping which were very invigorating and gave a very good preview of 3D video mapping.

Video Projection Mapping is an exciting new projection technique that can turn almost any surface into a dynamic video display. Specialized software is used to warp and mask the projected image to make it fit perfectly on irregularly shaped screens. When done right, the end result is a dynamic projection installation that transcends ordinary video projection. This was a new concept for the students and was very educational and informative.

Another concept which was introduced and discussed was Augmented Reality. Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. The videos on the topic were very scintillating and worthwhile.

The introduction to new ideas and concepts gave the students food for thought and made them understand and realize the level of technological advancements in the industry. This would definitely help them for the future and would enable the students in creating the desired experience for the targeted audience.

According to Mr. Tarun Tanwar EMPR Batch: “The lecture would definitely help me to think in a different way I learnt that it is important to connect with the customers and create an experience for them” 

According to Mr. Parth Yadav EMPR Batch: “I really understood the importance of an experience on the targeted audience and this would be very helpful in organizing events in the future”

Industry Visit – Max Hospital, Saket

INLEAD conducted an Industry Visit for Healthcare Administration April 2013 Batch on 14^th May to Max Super Specialty Hospital- Saket, New Delhi, to get an overview of a hospital and its departments. 

"Max Hospital” located in the heart of the city is a super specialty hospital & a unit of Devki Devi foundation, one of the premier names in Healthcare domain in the world. It provides strong infrastructure and technical workforce with access to all requisite facilities. They provide an indoor capacity of 490 beds. An unparalleled standard of medical excellence with special focus on service gives them the cutting edge.

This was the second Industry Visit for HCA April 2013 Batch. The visit to a super specialty hospital gave students a deep insight into the practical aspects of healthcare delivery and the inter-relationship and significance of each individual department of the hospital.

The Departments visited were:

·      Clinical Areas:

1.       OPD

2.       IPD

3.       ICU

·      Support Areas:

1. Radiological Services

2. Laboratory Services

3. Administration (HR, IT & Marketing)

The visit was concluded by a short question answer session addressed by Mr. Mehernosh Dittia, VP- Talent Development at Max Hospital.

According to Ms. Yachna (HCA April 2013 Batch): “The exposure was good & it will help me in my internship to understand the operations better”.

International Hotel Management- Industry Expert Session - Ms. Sonal Pathak, Director- HR, Radisson Blu, Dwarka.

INLEAD facilitated an Industry Expert Workshop on 9^th May for International Hotel Management Jan’13 and April’13 batches. The workshop was conducted by Ms. Sonali Pathak, Director- HR, Radisson Blu, Dwarka.

The session began with understanding if the students relate to the concept of an Expert session. The students were guided on how such sessions can help one connecting with the industry. Ms. Pathak made the session very interactive and cleared lot of industry myths that students had, during the workshop. She shared lot of facts on Travel and Tourism industry and graphs were used to validate the points being discussed which made it a very interesting discussion.

Travel and Tourism Industry is the largest employer in the world and it is projected to remain the same, with India being the 4th best country for hospitality business; thus bringing out a great deal of career opportunities for young professionals.

The lecture explained how hotel jobs are dynamic in nature and are very unpredictable, though they are global in nature; it always has a local flavor to it. Ms. Pathak also spoke about how hotel jobs can be very monotonous, but each day it has to be approached with different enthusiasm.

The highlight of the session was the alertness and involvement displayed by the students. The data/graphs shown and discussed taught them how to comprehend stats when presented.

• According to Shashwat Mishra IHM April’13 Batch: “The detailed figures and updated information of the entire hotel industry and India’s comparison with the global and Asia – Pacific Hotels, I found them to be very informative.”
• According to Faraz Khan IHM April’13 Batch: “It was not a theoretical lecture; it showed us practical aspects of the hotel industry and the current state of the hospitality industry globally and in India.”

LEAD Orientation Activity - Passage To India (April'13 Batch)

INLEAD conducted LEAD Orientation Activity – “Passage To India” for all the programs of April 2013 batch on 3^rd May 2013. The activity was designed, keeping in mind the blend of students coming from different backgrounds. The biggest challenge for them was to break the ice between each other and be a part of a pre decided team.

The activity was planned in a way where the participants got just a weeks’ time to understand the concept of the activity-“Passage To India”, highlighting the 5 cultures like Kerala, Punjab, Goa, Gujarat and Maharashtra. Further, they were to plan and delegate the responsibilities, prepare the screen play and execute the event. During this period, they met with challenges like Team Conflicts, Budgeting, Presentation, Resource and Time Management.

Though it was a competition, the students showed the spirit of camaraderie and helped each other with their preparation.  The activity gave insight in to team building, creativity and leadership skills.

The display of the various skill sets and the colorful performance by the students made the event a success. The intrinsic detail management and the entertaining performance led to the felicitation of the Punjab Team as winners. Mr. & Miss. Fresher and Best Performer were also awarded by Mr. R.C Gupta, Executive Director to encourage and recognize the individual mettle of students. Following is the list of winners:

• Mr. Fresher: Shashwat Mishra
• Miss. Fresher: Aditi Mohan

• Team Punjab (The Winners): 

1. Sona Sharma
2. Neeraj Verma
3. Ranbir Singh
4. Tanbir Singh
5. Parvinder Singh
6. Priyanka Kale
7. Preeti Chauhan
8. Swati Sood
9. Shweta Ramakrishna
10. Aparna Sharma
11. Faraz Khan
12. Jaswant Kumar
13. Navjot Singh 

• Best Performers: 

1st : Tanbir Singh

2nd : Ashutosh Sharda & B. Ravindranath Palliwar 

• Special Appreciation

1.  Arun Kumar 

This has initiated the way for the learning of the corporate values and ethics for the students and would serve as a good example for future.

Healthcare Administraiton- Supply Chain Management in a Hospital

INLEAD facilitated an Industry Expert Workshop for Healthcare Administration April’13 & Oct’12 Batch on 1st May 2013. The workshop was conducted by Mr. Gaurav Khurana, Regional Head – Operations, Fortis Healthcare and the topic of discussion was Supply Chain Management in a Hospital.

Mr. Khurana began the session by discussing Material Management which has become a distinct function in a hospital. Depending on the size of the hospital it could be a separate department or in a smaller set up it could be under the care of the Healthcare Manager. Materials in a hospital range from consumables, stationery and management of equipment’s besides the pharmaceuticals and optical goods.

Mr. Khurana discussed all the components of the Supply Chain including all the 5 M’s and highlighted the basic functions of material management. He also elaborated the fundamental principles of Supply Chain Management like Marketing Intelligence, Negotiation, Standardization and Inventory Control Techniques like VED, ABC and FSN Analysis. He explained the different types of expenditure like CAPEX (Capital Expenditure) and OPEX (Operational Expenditure) and the details of procurement process.

• According to Mr. Abhishek, Oct’12 Batch: “A very Informative session and easy to understand from a student’s perspective.”
• According to Mr. Tanbir April’13 batch: “The practical solutions discussed for the real time problems will give a better understanding when we enter the industry and handle these issues ourselves.”

To conclude, the session was precise and comprehensive highlighting all the important aspects of the supply chain management.

Workshop on Branding and Marketing by Mr. Ajay Sharma

INLEAD facilitated an Industry Expert Workshop for October’12 and April’13 Event Management and Public Relations students on Marketing and Branding. The workshop was conducted by Mr. Ajay Sharma, Vice President, India Momentum Worldwide - McCann World Group.

The session began with Mr. Ajay Sharma introducing the class to the McCann World Group, one of the largest communications network in the world, offering niche marketing solutions. He then dwelled on the academic definitions of Brand Equity and Brand Language and how brand managers take any route in establishing the Brand Equity.

The discussion centering on the 10 principles to establish the Brand Equity through Touch & Feel, Advertising, Public Relation, Promotions and Communication was very edifying and fruitful. It would definitely assist the students in understanding the strategies utilized for advertising and marketing. The discussion of each principle accompanied with examples from the industry enabled the students to understand them and gain clarity regarding the tactics utilized for Branding and Marketing.

• According to Ms Aditi Mohan, April’13 Batch: “The session gave me insight that I had to unlearn in order to become better at what I would do.”
• According to Ms Shweta Singhania, October’12 Batch: “The 10 Golden Rules to build brand equity were very informative and unique.”

The class was also engaged in a group activity wherein they were to devise and plan the creation of a need of a particular product for the consumers. To conclude, the session was very fruitful and enlightening. It was very interactive and productive.

Hospital Management: Industry Visit - Sarvodaya Hospital, Faridabad

INLEAD conducted an Industry Visit of Healthcare Administration April’13 Batch to Sarvodaya Hospital & Research Centre, Faridabad on 26^th April 2013. The visit was accompanied by Ms Ginny Kaushal (Faculty - Healthcare Administraiton), and its purpose was to give the students an overview of a hospital and its departments.

"Sarvodaya Hospital & Research Centre” A super specialty hospital located on YMCA Road, Faridabad provides strong infrastructure and technical workforce with access to all requisite facilities. They provide an indoor capacity of 170 beds. Keeping in view the needs of different socio-economic classes of population, they have a vision to place the facility as a higher referral center, with a capacity of 250 beds delivering all advanced specialty services.

This was the first Industry Visit for Heatlhcare Administraton April 2013 Batch. The visit to a super specialty hospital gave them deep insights into the practical aspects of healthcare delivery and the inter-relationship and significance of each individual department of the hospital. The visit was concluded by a short question answer session addressed by the Quality Manager.

The Visit helped students to get an insight into different clinical & administrative services of the Hospital which will eventually help them to get a fair idea of the working in these areas.

 According to Ms Neha (Healthcare Administration April Batch): “The visit helped me to strike a balance between my theoretical knowledge & managerial skills”

Industry Visit - Kingdom of Dreams

INLEAD facilitated an Industry Visit to Kingdom Of Dreams, Gurgaon for the Event Management and Public Relations April’13 Batch students to give them  hands on experience as to what goes behind the working of one of the biggest entertainment extravaganza. On behalf of Kingdom of Dreams, a warm welcome was accorded by Ms Akanksha, Sr. Executive - Human Resources.

The students had an exposure of a stunning, electrifying on-stage spectacle. They had an opportunity to procure the knowledge of creativity and cutting edge technology that helps to create such an Entertainment Extravaganza. They were briefed about the sprawling setup at Kingdom of Dreams which included both Nautanki Mahal and Culture Gully.

• According to Richa Sharma: “This is a destination in itself which is capturing the imagination of the world; the Industry Visit really helped us to increase our knowledge“ 
• According to Manila Sharma: “We were overwhelmed with the guidance offered by the staff”

A brief visit to IIFA buzz café, a glamorous themed Bollywood VIP lounge, was also one of the key learning’s for students as it allowed them to have knowledge of extravagant set up for various entertainment events. The students had a chance to learn the art of event conceptualization & execution. It was an activity full of learning and fun, where students got to see one of the greatest infrastructures and event venues of Delhi NCR.