Monday, January 16, 2017

An inspiration called “New Year”


It’s half a month almost into the New Year 2017. And how new do we feel? How hopeful are we still for the remaining 11 months? Questions that rattle our soul and leave us searching for answers... Answers that beguile us and render us helpless, without solutions... Events and turn of events mark days as they go by; some good, some bleak.

And yet it is the New Year that always leaves all with a ray of hope in our hearts, music in our minds and song on our lips which inspire us and motivate us to march on ahead to the beats of time! It’s been a couple of weeks and so much seems to have happened.

A demonetization programme that left the nation baffled and struggling for currency towards the end of 2016, yet was heralded as a breakthrough performance of the current government. As we have turned the corner into Avenue 2017, we see the same supporters have become converts and speak a different language now, of hatred and of despair. Let time tell us what’s right and what’s wrong.

The New Year began with a shootout at Berlin, a bomb blast in Kabul, an air strike in Allepo, Syria, the awful Taharrush type incident in Bangalore. As we have moved into the 3rd week of 2017, whistleblowers from our Armed forces have used the power of social media to highlight the depraved conditions of their brigade. All of these are shameful incidents and they leave us infuriated and annoyed with the mishappenings!

What we need are injectors of happiness and joy; of singing and dancing like in La La La Land; of Speeches like that of Meryl Streep while accepting her Golden Globe Lifetime Achievement award. They work as balms to our hurting souls and inspire to look ahead to better days and smiles always.
At least it’s snowed in Shimla and Mussorie and Nainital, giving us a lovely white New Year in our city!

Let’s hope and pray for a year that’s delightful with promises and lifts our spirits and leaves us with giddy happiness and rushes of pleasure.

Happy new Year Everyone!

By: 
Ms. Monica Mor,
Sr. Faculty, INLEAD

Tuesday, January 10, 2017

GoBuzzinga Momos Festival


Go Buzzinga and Delhi Food Walks  recently organized a festival inspired from the street food where different varieties of momos were brought under the same roof at Garden of Five Senses, Saket, New Delhi. We being Event Management students decided to checkout the event and observe the event unraveling. 

The event saw foodies from all over Delhi hanging around and feeding on delicious fusion of momos like Tandoori and Afghani momos, baked, fried, dipped in chocolate momos, vodka momos and what not with some amazing twists. A perfect “momoment” for the momo lovers along with full on entertainment and celebration. We absolutely loved the innovative vendors who had participated in the GoBuzzinga momos festival, “Bigger and Better”.

“We are passionate about trying new things and are always discovering best things to do in the city for our GoBuzzinga community through sourced recommendations and curated events.To engage with our community offline we organise events such that explore nooks and corners of vibrant Delhi," says Hunar Katoch, co-founder of GoBuzzinga. 

Maggie cup-a-licious soups was the main sponsor for the GoBuzzinga momos festival, which was also presented by Swiggy. There were plenty more sponsors like Delhi Tourism, The Education Tree, Daily Bhaskar, Spoon University and many more. 

We noticed that on the stage that had been set up, there were many people clicking selfies with the attractive backdrop in the background. The stage worked as a brilliant selfie zone. However, as is the case with all events in Delhi, crowd management was not good and people had to wait a lot for their plate of happiness. In addition, the signages were not placed properly because of which people had to suffer a lot. According to the crowd, the venue was not apt for organising this fest because they hadn’t anticipated such large numbers. But the fact is, if you are having free entry large numbers will turn up!

And as they say, “But all’s well that ends well”; the event ended with some pulsating music which got the crowd dancing on their toes. People were full of excitement and as soon as the DJ took over the event, there was a palpable energy that buzzed through the crowd.

This unique event revolving around Momos, was simply marvellous and absolutely impossible to stay away from. We would love to be a part of more such novel events in days to come.

By:
Shubham Arora 
Kirti Agarwal 
Poonam Yadav 

[Top Image: Cox & Kings]

Monday, January 9, 2017

Bed Time Fables


"Don’t lose sleep over anything" is an age old saying...a nicely made bed, a mattress that you can sink into, a soft pillow and a comforter infused with peaceful and restful sleep can take care of the situation temporarily. What one craves for after a long, eventful and sometimes stressful day is a good night sleep. The bed linen and the mattress industry in India have become highly competitive and price sensitive. Suppliers have seen a sudden rise in budget hotel segment and the demand of the number of keys has also risen to 20, 0000. Owing to the guest preferences in all aspects of hotel amenities and rising consumerism in the country it has forced the industry stakeholders to offer good quality bed products at competitive prices. Not compromising on the guest comfort, sellers make sure that the guest should get a sound sleep and get hotel management team to be well aware about the product features and quality. In a survey, it was found that 70% - 80% of the guest sleep on a hotel bed 3 days in a row and it’s during this period, the hotels and its housekeeping try and ensure the guest get a sound sleep and luxurious feel during their stay.

Hospitality segment in India is showing a steady growth with many international chains starting and functioning in India, the mattress industry is buoyant, and the manufacturers are endlessly bringing in modernism and technology to have an extra edge over the competition. What’s in the offering in this segment is wide range of mattresses to bed linen types and also different types of pillows. In fact, few Hotels today are offering pocketed spring mattresses of height ranging from 10 – 16 inches. Hotel developers are also moving towards procuring global brands. India is emerging as a major production center for bed linen and has attained topmost position as compared to its competitor’s turkey and china. In the recent years US, Japan, South East Asia, Middle East and European countries have emerged as major export destinations for India.

Brands today are centralizing their products as this leads to consistency and experience. The linen whether bath or bed is an important aspect of guest’s personal experience. Housekeeping is becoming more creative. There is a paradigm shift in bed making and the display of towels. Blankets and night spreads are moving out for duvets. Bed making has bed runners, decorative pillows and towels are displayed as pillow art.

Pillows are considered as one of the important aspects of bed comfort. Hotels have different types that are provided in guest rooms’ e.g. hard pillows, soft pillows, neck pillows, memory foam pillows, gel pillows, latex pillow, spinal support pillow, Ayurveda pillow, musical pillow and many more. So, it becomes very important to educate the buyer.

One of the major challenges faced in this segment is with longevity or recycling. Hotels prefer linen that can last to 100 washes or more. Most hoteliers believe thicker the product, better the linen quality, this mind set has to change. Hotels should indulge in softer, lighter and higher thread count; it also saves water and energy.

The e-commerce market has also opened new channels for distribution and has made it easier for sellers to reach out to audience. Despite the stiff competition, the market is growing and it will be an interesting watch to see how the industry players will adopt technological advancements to stay ahead.

By: 
Ms. Bindu Menon
Sr. Faculty, INLEAD 

Monday, January 2, 2017

INLEADers @Ambience Mall, Gurgaon


Ambience Mall, Gurgaon is a premier mall in Gurgaon, which is the millennium city in Haryana. It contains an area of 19, 97,378 square feet. It’s a mall where every class of people are allowed, for relaxation, shopping and entertainment. Ambience Mall, Gurgaon has more than 230 stores and food outlets. It also has a very large parking space which can park about 4000 vehicles. The mall was opened for public in 2007 and became a great attraction for people from all walks of life. It has many national and international brands like Gap, H&M, Jamie's Pizzeria, Mc Donald’s, Nautica, Charles & Keith, Zara and etc.

In order to provide our International Business Management students of Oct'16 batch a greater understanding about Organised Retail, Mall Management and Zoning of stores in a mall, INLEAD recently facilitated an Industry Visit for them to Ambience Mall, NH8, Gurgaon.

Since some of the students had never been to a mall before, doing a comprehensive tour of a mall, which houses such huge number of international brands was quite an eye-opener for them. The knowledge about zoning and roster duties was new for them.

The tour commenced with Mr. Kanwardip Singh, AGM Operations, Ambience Mall explaining about zoning, what zoning means and how it’s done. Zoning refers to the division of mall space into zones for the placement of various retailers, for example, at first floor, for gadget freaks and commoners alike, there’s a dazzling range of gadgets at the Gadget Zone, comprising Jumbo electronics, Relianace Digital, etc..  Then the students were explained about mall management, i.e. how a mall is being managed. Mall management encompasses operations, facilities management, security, accounts, common area maintenance, marketing, leasing and all the other functions related to a mall.
Students were also allowed into a restaurant, to understand it’s operations. They went to the extremely popular Dine Restaurant, Chilis where they were even allowed to ask questions from the restaurant manager. For instance, full hall bookings are not being done by Chilis  for say hundred people because  they don’t want their other customers to be waiting. 

The students also got to know about the sundry services which the mall provides, which are highly appreciable, like that of ATM, Ambulance on call, ample parking, baby feeding room, baby stroller, bag and shoe repair, car wash, courier service, currency converter, doctor-on-call, fun cart for kids, golfcart, handicap washroom, kids play area, pharmacy, reserved parking for women, amongst the many others.

Post the two hour guided tour, students then congregated at one of the Mall management office’s conference room for an interaction with the GM, Mall Operations. He handled all queries students had regarding every aspect of the mall from store location, to security management to parking requirements. Overall, students came out well versed with the detailing that goes in mall operations and store locations.

                                              

10 Motivational Quotes To Inspire Success in 2017


On Saturday midnight, we flagged the onset of Year 2017. For many, a new year is similar to a new slate, a new diary in which they can welcome new opportunities, do away with bad old habits and start a new journey towards success and happiness. What better way to start the year than take some inspiration from quotes by some of the most successful and insightful human beings on Earth.

Here are 10 quotes that will help you start the year 2017 on a bright note: 

1)  “The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty.” -Winston Churchill

2) “People who are crazy enough to think they can change the world, are the ones who do.”- Rob Siltanen

3) “Failure will never overtake me if my determination to succeed is strong enough.”- Og Mandino

4) “We may encounter many defeats but we must not be defeated.”- Maya Angelou

5) “Knowing is not enough; we must apply. Wishing is not enough; we must do.”- Johann Wolfgang Von Goethe

6)  “Do what you can with all you have, wherever you are.”- Theodore Roosevelt

7) “We generate fears while we sit. We overcome them by action.”- Dr. Henry Link

8) "Our best friends and our worst enemies are our thoughts. A thought can do us more good than a doctor or banker or a faithful friend. It can also do us more harm than a brick." — Dr. Frank Crane

9) "Make it a life-rule to give your best to whatever passes through your hands. Stamp it with your humanity. Let superiority be your trademark." — Orison Swett Marden

10) "Feed your mind. Sharpen your interest in two major subjects: life and people. Learn how you can better interact with others." — Jim Rohn

Monday, December 26, 2016

Selfie Obsession based Sales Strategy


While I teach Sales in classes, never in my wildest dreams had I thought that companies would move on from SPIN and FAB selling techniques to a “Selfie Opportunity” selling strategy. I read about it today and felt the need to do some research on how companies are enticing their TG, the Millennials, and the - loaded with cash - Generation Z into stores to shop.

Selfie: How did this become a verb / noun?

In 1839, Robert Cornelius was the first person ever to click his own self. Since photography was a slow process, he had enough time between when he uncovered the lens, ran into pic position and then ran back again to cover the lens. In 1914, Grand Duchess Anastasis Nikolaevna of Russia at the age of 13 was the first teenager ever to take her own picture using a mirror.

Oxford Dictionary defines Selfie as “a photograph that one has taken of oneself, typically one taken with a smartphone or webcam and shared via social media”. Its typically a term that got the status of an Oxford word in early 2000s and the title of “word of the year” in 2013.

Obsession with Selfie

Everyone is taking selfies now? And why is that? Many may call it fun, many however also call it a mental disorder. As someone said, “If Selfie were a pond, a large portion of the population would have already drowned!”

Obsession can be of varying degrees, with one extreme being the narcissistic level of a selfie a day, and the other extreme being losing weight and getting cosmetic surgeries done to look selfie perfect. This has led to an understanding amongst psychiatrists and marketers that there’s a huge connection between taking selfies and earning self-respect. People love to live in a world of illusion, and selfies help them reach the gates of that delusional world. While it’s a worrying trend, marketers have recently started using “Selfie Moments” for attracting people to shop, by creating selfie-friendly zones.

The story of Mall and Selfies

About a year ago, Rajneesh Mahajan, executive director of Inorbit Mall observed, the craze amongst mall visitors of clicking selfies with a Heart-shaped bonsai (Economic Times, dated 19th Dec 2016). He realized that anything quirky attracts youngsters to click selfies at an innovative selfie spot. Most mall managers have gone ahead and set up such selfie spots, which are innovative and draw audience to the mall for a click. I noticed one such spot in Ambience Mall on the 4th floor where a huge dinosaur has been placed, and people are busy clicking selfies with that grotesque creature.

Will this lead to an increase in footfalls in malls and inside stores? A question store managers are not even hazarding an answer to! According to selfies posted on Instagram and Facebook, Select CityWalk in New Delhi is one of the most “Checked-in” places online. Yet brands are unsure of the upswings of such a trend.

Well neither are we. And as many say, Selfies is a fad that may soon outlast it’s day under the sun.

By:
Monica Mor,
Sr. Faculty, INLEAD

Wednesday, December 21, 2016

‘The Ray of Hope’ turns 70

The United Nations Children's Fund (UNICEF) is celebrating its 70 years of presence around the world, this week. UNICEF was created by the United Nations General Assembly on 11 December 1946, to provide emergency food and healthcare to children in countries that had been devastated by World War II. Since its founding, the organization has been instrumental in improving children’s lives across 190 countries of the world. 

Living by its motto – “For every child, a fair chance”, UNICEF promotes the rights and well-being of every child, in everything they do. Together with their partners, it operates in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.
In all of its work, taking a life cycle based approach; UNICEF recognizes the importance of early childhood development and adolescence. Its programmes focus on the most underprivileged children, including those living in fragile circumstances, those with disabilities, those who are affected by rapid urbanization and those affected by environmental degradation. UNICEF was created with a distinct purpose in mind: to work to overcome the obstacles that poverty, violence, disease and discrimination placed in a child’s path. 
While natural disasters, armed conflict and the silent emergency of famine and disease continue to affect children worldwide – particularly those already burdened by poverty and disadvantage, since its founding, UNICEF has never stopped responding to such crises. By breaking down the barriers between urgent humanitarian action and sustainable development work, UNICEF’s aim is to strengthen systems that provide critical services to children and families before, during and long after the onset of crises. With this support, communities can be better prepared for emergencies and more resilient when disasters strike.
In 2014 alone, UNICEF responded to 300 emergency situations in 98 countries. Among them were three major humanitarian crises in different parts of the world: In Southeast Asia, Typhoon Haiyan put millions of children at risk of waterborne diseases and other threats; in West Africa, the Ebola crisis took a heavy toll and prevented 5 million children from attending school; and in the Syrian Arab Republic, a brutal conflict broke out, forcing families into flight in a harrowing pattern that continues today. 
The following infographic explains the success story of UNICEF from 1946-2016 (source: www.unicef.org):

By:
Mr. Sumit Chakravarty,
Faculty, INLEAD

Monday, December 19, 2016

IoT- Revolutionizing Indian Healthcare


Imagine a scenario where your wearable healthcare device detects an asynchronous heart beat which is immediately signalled as an alarming sign to your physician who in further with EICU immediately starts with preventive measures. It results in a life being saved with minimal time loss. This is what IoT and its importance is. 
‘Internet of Things’ means that consumers now have the power to take control of their own health in a highly personalized manner.
Everyone loves the Internet. In today’s scenario, we are more digitally connected than physically connected. World is getting smaller day by day and healthcare has changed in a big way from hospital care to physician’s care to care of patient at home.It has become more customer centric. As familiar surroundings has a positive outcome and facilitate healing of the person,more of the hospitals are providing the domiciliary care to the patients. IoT focusses on streamlining of healthcare delivery with better outcomes and increased efficiency which further help in making healthcare more affordable. It is the network of physical objects that are connected to the internet allowing them to send, receive and exchange data.
Internet of Things can help in equipping medics with cloud-based tools that allow them to ‘consult’ with patients who aren’t even in the same room, or even the same city.
Indian Healthcare though have progressed a lot since last decade but still we are lagging behind. As its said that health of country is measured by the health status of citizens, India with GDP of 4 percent still is lagging behind BRIC nations. Additional requirement of 1.8 million beds and 1.54 million doctors is still an understatement. Health for all which talks about universal access to all the citizens is still a promise which is getting difficult to be fulfilled and achieved. IoT can be an answer to capture real time information, collate it, analyse it and then share it with the stakeholders to create a connected environment.
India has a huge potential though to overcome all these challenges. IoT have a huge impact on Chronic disease management,Remote Clinical Monitoring and Assisted living. As healthcare focus is changing more from curative to preventive and promotive aspect, IoT with the help of wearable technology can be an answer for providing the same.
IoT can help India achieve a paradigm shift and revolutionize Indian Healthcare. Consumers, patients and those working in medical professions will all need to alter their mindsets to take full advantage of this revolution in healthcare and be provided with innovative methods to motivate a change in behavior. And so, it will be the companies who are able to offer cutting-edge, highly personalized solutions – that are both meaningful and trustworthy – who will become our new health mentors.
So, welcome to the next era of connectivity in Healthcare. 
By:
Mr. Anurag Bora
Student, INLEAD


Thursday, December 15, 2016

The Flip by FlipKart & the Outburst by OLA


Do foreign companies not have the best interest for India and Indians? Should we look towards China for their style of economic growth?
Should we go back to the days of Protectionism? Do we really need support from government to do well or are we capable enough to handle all conflicts and volatility?
In India, while our constitution speaks of becoming a “Socialist” economy, it’s been a while we have been capitalistic in our approach towards business. The first step in this direction was when our Industrial Policy was revamped in 1985, followed by the LPG in 1991. Two and a half decades of working towards liberalizing and globalizing the economy, can it be unraveled by the demands of certain insecure home-grown organisations? I doubt it. And where has it been written or ever been observed that a company that’s protected performs the best? If that were the case, India would have become the best agricultural producer in the world and those working in our agrarian sector would have become the richest.
So what left Sachin and Bhavesh flustered?
Bhavish Agarwal, CEO and Founder, OLA Cabs and Sachin Bansal, Founder and CEO, Flipkart, came together at a recent Carnegie India Global technology Summit to make a nationalistic appeal and urged the Indian Government to design policies which will favour homegrown companies.
In the words of Ola Founder, “What’s happening in both our industries (is that) there is a narrative of innovation that non-Indian companies espouse but the real fight is on capital, not innovation. The markets are being distorted by capital”; 
In the words of Flipkart Founder, “What we need to do is what China did (15 years ago) and tell the world we need your capital, but we don’t need your companies”.
OLA and Flipkart are the harbingers of new generation business, which has propelled the FDI inflow in India, most of which is in the e-commerce industry. The two companies have been growing on the basis of funds that have been pumped in by many multinational funding agencies and venture capitalists. Their business model has failed to bring in profits for their respective investors. Ola posted a loss of Rs 418.25 crore on a net revenue of 754.87 crore for 2014-15. Flipkart posted a loss of Rs 1,932 crore on an estimated net revenue of 1,200 crore for the same period.
VCs have started questioning the business model and stability of these companies. Frankly, the two companies are facing severe problems in logging faster growth rates because of the presence of Amazon and Uber. Traditional businesses often with a gestation period of 3 to 5 years are able to turnaround their business with profits and an IPO plan. Unfortunately these two companies are still unable to strengthen their foothold in their respective businesses. That has left them gasping for breath and crying out for protection. I think they know they will fail if they do not push the envelope! Predatory pricing has never really helped any company win the battle, and these two will have to come up with a better strategy.
Let’s hope that they pull up their socks and, just for the fact that they are Indian companies, they will be able to turnaround their business and chart a historic win atleast in India. They need to learn from a Patanjali which is beating MNCs in India hollow!

By: 
Ms. Monica Mor,
Sr. Faculty, INLEAD

Monday, December 12, 2016

La Liga Special Event Participation


La Liga the eponymous Spanish Football League, has set its base in India in New Delhi. They hosted their first Live Screening of Real Madrid vs Barcelona clubs in JLN Stadium. The event was marked by presence of huge screens, fan engagements, food and beverage stalls on the evening of 3rd December, 2016. The event was managed by DNA Networks, and our students were invited to be volunteers at their various stalls.


Students got an amazing experience of crowd management, brand activation & artist management. They even got to work at the ticketing counter, which quite a challenging work," said Ms. Sakshi Vig, Faculty, INLEAD. 


At the venue there was a huge set- up of stage, activity area, VVIP zone, ticketing centre, food stalls and many more. DNA team people picked randomly from amongst the students & assigned them different duties around 12:00 PM. Some were sent to manage the electricity set up, some for masking and some to manage the food court, the VVIP zone and Logistics. Students while volunteering got to learn some new technical terminologies like Masking, Mojo ,Knop etc Those incharge of food court were busy setting up food stalls, others got to do ticketing at the cash counter and some were working on the stage.

One of the students was made in charge of the store room in the stadium and was asked to work on the logistics of thousands of glasses and other stuff, from store to venue. A  team of 20 volunteers was assigned to him for this extremely critical task. It was around 6:30 PM when Viewers started to enter the stadium and that’s when majority of INLEADers got to work, maximum on the cash counter and the coupon counter where it was rather challenging to handle thousands of people. 

The event ended around 10:30 PM and post which there was tallying done, cash was counted, venue cleaned and a very long day came to a closure. La Liga brought the big screen viewing of an El Classico match to India in a big way, and INLEADERs got the opportunity to be a part of it.

INNOVATIVE REWARD INITIATIVE – The Fulcrum Awards 2016

What is Fulcrum Awards 2016?
Fulcrum Awards 2016 is an initiative by Deepak Choudhary, Founder and Director, Event Capital. It was founded with a motive to acknowledge and honor the work of Individuals and teams churning out Award winning campaigns and forms a strong basis and acts as a strong back for the professional community.

It is an innovative way of awarding excellence in the public relations fraternity in India. Overwhelming and Proud Founder Deepak Choudhary, said, “It is a great privilege to organise the inaugural edition of Fulcrum Awards, where we have recognised excellence in the ever growing Public Relations business in the country. It is heartening to see a great response from the professionals to be a part of the Awards from year one itself. I would like to take this opportunity to congratulate all the winners and give my best wishes to those who entered the awards this year. I, along with Ben Smith from PR Moment India, look forward to hosting all communication professionals at the Fulcrum Awards 2017, which will be hosted at Praxis 2017.”
This is the first year of Fulcrum Awards, It got approx. 400 entries from over 70 Organisations. On 24th  September a gala Evening at Aamby Valley was held at Lonavla to announce the Winners. Winners were from across different organisations like Fevicol brand owner, Pidilite Industries for bringing dignity into the lives of carpentars, and FlipKart for its Big Billion day 2015 campaign.
The jury comprised of 17 esteemed communication Leaders, chaired by Sunil Gautam and Founder, Pitchfork Partners.
Major Categories are:
The Fulcrum Awards 2016 is an effort to recognise and applaud individuals and teams who work on award winning campaigns and are the backbone of the professional community. The first year kicks off with 38 categories divided under four sub heads with an objective to recognise both individuals and team contribution. 
The categories are:
Technique Awards: There are 12 sub categories under the technique awards that will be judged for outstanding campaigns
Consultancy Professional Awards: There are 10 individual categories that will honour professionals from PR consultancies
In-house professional: There are 10 individual categories that acknowledge the stars from corporate communication world
Special awards: These will honour five outstanding entities.  An Initiative to honour  men and women who are pivotal to a campaign and are the backbone of the professional community. The Awards system aim  to create a sense of pride among all those who submit entries.
The Public Relations Consultant Association of India (PRCAI) and Public Relations Council of India (PRCI) are the Association partners for The Fulcrum Awards. Ben Smith, Managing Director, PRmoment.com added, “The Indian PR community has shown the world that it has the intelligence and the skills to help brands communicate more effectively!”

The Fulcrum Awards nights received a huge participation of 500 professionals from the communication business, themed on honoring excellence in the profession. The Fulcrum Awards kicked off at Praxis 2016 with the announcement of The Lifetime Achievement Award, which was bestowed upon Irfan Khan, a veteran Public Relations professional. Over 30 other organizations were honored including wordswork, Avian Media, Adfactors, Value 360 Communications and more.
Such awards serve as huge motivators to companies & the ideators whose blood, toil & sweat, does get recognised. We are now eagerly awaiting Fulcrum 2017.
By:
Ms. Sakshi Vig
Faculty, INLEAD

Tuesday, December 6, 2016

Holistic Life Skills by Mr. Mehernosh Bazyn Dittia


A recently organised workshop on Holistic Life Skills by Mr. Mehernosh Bazyn Dittia, Founder & Director, Lighthouse Training, proved to be quite enlightening for the students. They were encouraged to introspect and mull about the bygones and understand the importance of non materialistic things. Students went through a cathartic experience and were able to appreciate life as it was and what it would be without the shades of grey. 

The session was highly appreciated by students who often struggle with multiple complexities that can lay them waste and leave them depressed. They were able to find happiness in little drops of joy.

Mr. Dittia encouraged everyone in the audience to look back into their lives and seek answers to everything that was bothering them. This encouraged all to see life from a new perspective. He spoke about the circle of life which consists of Circle of Concern & Circle of Influence. He narrated a Japanese story of Student and Master. He emphasized that no individual got what he deserved before time and life gives all what they deserve and not always what they desire.


Moral- Success invites arrogance and attitude, if not handled properly we will lose it. He encouraged all to be successful & vigilant, to explore their passions and interest, and to lead a life with feelings of satisfaction & achievements and devoid of arrogance. He also spoke about keeping a focused approach that needs to be adopted while selection of degree, job or friends. At the end, he summarized the steps for stress and time management as follows:
  • Spend time in planning and organizing
  • Set goals
  • Prioritize
  • Use a to do list
  • Be flexible
  • Convert your biological prime time
  • Do the right thing right.
  • Practice the art to intelligent ignorance
  • Avoiding to be a perfectionist.
  • Conquer procrastination.
  • Learn to say No.
  • Reward yourself.
Students felt extremely rejuvenated and refreshed after this session.

Monday, December 5, 2016

Happy Feet – Go on...Love your Walk!


I happened to be in Cyber Hub on a balmy Saturday afternoon, sipping a hot cuppa Starbucks’ cappuccino. One of those lovely moments when you wish time would stand still, when you could just look at the people walking by as if they are doing the catwalk performance for you; when you feel you have the right to observe all that’s around you and pass your irrefutable judgements. It was that Saturday when I couldn’t help but notice the many types of walks amongst the people walking by. By many types I am trying to imply that each individual has his or her own way of walking. 

Some walk with a swing, a spring in their steps. It seems like they are on a mission to save the world; like they need to be somewhere soon, and that soon has to be quite immediate; if you know what I mean! I love this category of people. 

Then there are those who have all the time in the world, they have a lazy walk, they walk like they have been walking all their life; slouched shoulders, hunch in their back and a glazed look in their eyes. Those are of course the type of walkers who don’t walk, they stroll. They believe that the world is on a display for them and that they are the designated nymphs from heaven above, who need to look around and nod their acceptance or smirk their condescension. This  category looks like they are bored with their lives and are using the walk as fillers in life, like we use uhs and ums as fillers when we speak. You need to actually ask them to excuse you while you walk.

I believe when you walk, it speaks volumes about you, about the aura that you carry with you and the personality that is uniquely yours. A walk defines you and sums up the energy that you possess. A drag–your-feet walk shows your nonchalant attitude and a peculiar disinterest in the person who’s walking with you. A swift walk shows the zest that you possess for living and the passion that you exude in all that you do. Dainty steps are elegant but time consuming. Thumping steps look sloppy and are of course noisy. A jogger, a sportsperson has a walk that’s very different from someone who avoids exercising. 

It’s all about the energy, about the zeal to live and the happiness that envelopes you when you do anything. If you check the world wide web, it will tell you there are 25 ways of walking and that the word “walk” originates from an old English word “wealcan”, which means to roll. But that your walk defines you is indisputable, so straighten up and walk like you can take the world in your stride.

Remember even “Happy Feet” won the Academy Award for Best Animated Feature.

By:

Ms. Monica Mor

Sr. Faculty, INLEAD


Monday, November 28, 2016

Try Staycation This Season

Considering travelling to a cold place, an icy mountain, a tropical resort, an island in the middle of nowhere for a holiday? This season, try STAYCATION. What’s that you ask? Read on and find out.  
Staycation also referred to as Holistay is a portmanteau of "stay" and "holiday". Simply stated, it is a time when a family or an individual stays at home sleeping in their own homes, but do indulge in leisure activities within driving distance. So is this a new trend; no not exactly, staycation had become popular during the recession times when families were forced to forego their holidays because of the economic crisis. It became popular during 2007 – 2010 during the financial crisis and in the UK in 2009 as a weak pound made overseas holidays significantly more expensive. The trend is catching up again similarly like another new trend that now is catching up is going back to the roots, where hotels are not actually selling luxury to lure the guests; it’s the rustic charm, which is attracting guests.
What has led to a marginal rise in this segment? So, when an individual or family actually goes for a vacation, there is a lot of planning that is cumbersome to many and also there are issues like unpredictable exchange rates, visa regulations and political instability that contribute to reluctance in travelling abroad. A personal observation is also that for many the reason for taking a break is …RELAXATION. But, how many of us do actually achieve this. In some cases we are busier than our normal working days. This however doesn’t lessen their itchy feet, and has led to an increase in “staycations” – which are vacations nearer to home. It is also a great way of exploring domestic tourism.
There is a misconstruction among many that travel is only valuable if you travel to other countries to see new cultures and foreign lands, but this is not true domestic travel can be just as much of a special experience as international travel. Domestic travel can be an enlightening and rejuvenating experience for those who cannot afford overseas travel.

So, what can one do to maximize a Staycation:
·         Visit a local museums
·         Arrange for a beach/pool party
·         Go biking
·         Catch up on a movie
·         See a play
·         Go shopping: women would love this while men would detest
·         Catch up on sleep, hammock sound really relaxing
·         Read a book
·         Explore on a leisure activity
·         Go to an adventure park
·         Take a mini cruise
·         Participate in environment conservation activites
·         Read a book
·         Indulge in wellness( Spa, Tai-Chi)

The trick is to deviate from daily routines and truly make it a vacation. Do things that you would do during a vacation, don’t do the regular household chores. Remember that though you are at home…but you are on a vacation. 

By:
Ms. Bindu Menon,
Sr. Faulty, INLEAD

Friday, November 25, 2016

The Global Citizen Festival: They came, they sang and they conquered!


When Coldplay’s lead singer, Chris Martin sang, “I call it Magic, when I’m with you”, the crowd of 80,000 broke into rapturing applause. Were they feeling the ‘magic’? Oh yes they were! That was what the Global Citizen Festival in Mumbai was about. Absolute magic!

What is the Global Citizen Festival?

It’s an annual music festival established in 2012 and has been organizing music concerts in New York, USA. Mumbai happened to be one other such lucky destination for the first time in 2016. There is however a philanthropic motive behind this unique music festival, whose curator is Chris Martin himself. It is actually organized by Global poverty Project, which aims to eradicate poverty by 2030.

In 2016, the focus has been on raising funds for rehabilitation of refugees across the world. The other causes include funding of education, water and sanitation. This year since the campaigning and propaganda commenced for Global Citizen Festival, a total of 1.3 million actions have been conducted form advertising to digital marketing, to YouTube videos (by even Michelle Obama) to raise awareness about the Festival. This resulted in announcements to the tune of $1.9 billion that should benefit 199 million people worldwide. (www.globalcitizen.org)


Celebration called Global Citizen Festival

In New York when the festival was organized on the 24th of September, 2016, about 60,000 people attended it.  The celestial presence of renowned Hollywood artists, rock stars and politicians helped keep the crowd galvanized enough to feel joyful about their contributions. There were electric performances by Demi Lovato, Rihanna, Coldplay, Major Lazer, Elle Goulding, Usher, Metallica and Kendrick Lamar. These performances were interspersed by Priyanka Chopra coming on stage and announcing her support for festival partner, Google’s campaign “Made with Code”, which encourages girls to study computer programming, and by Nancy Pelosi, Democratic House Leader, USA who came on stage to promote the importance of voting, as US elections then were round the corner.


In Mumbai, on the 19th of November, 2016, the festival marked India’s presence on global citizen map, with a phenomenal turnout of little more than 80,000 people. The show marked the daylong event with performances by Farhan Akhtar, AR Rehman, Amitabh Bachchan, Sonakshi Sinha interspersed by appearances made by Shah Rukh Khan and East India Comedy who were talking about issues like open defacation. The highlight of the evening other than Coldplay’s performance was the video speech made by our Prime Minister Narendra Modi, who even quoted Nobel laureate, Bob Dylan. The best part about Global citizen Festival is that it’s streamed live, so you can enjoy while cuddled in front of your TV screens.

Celebrations that are cause related are the norm these days, and when the mission is eradication of one the biggest problems on this planet, that being poverty, then people shelling out Rs. 15,000 for a ticket, it all seems worth it!

By:
Ms. Monica Mor
Sr. Faculty, INLEAD

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