|Mr. Peeush Tomar, Head Strategic Alliances, PVR India Pvt. Ltd.|
INLEADers to a variety of Marketing Jargons like PIS (Proposition, Intent and Support), USP (Unique Selling Point) and concepts like how a bad review reaches out to ten people, while a good one reaches out to only three.
The session ended with Mr. Peeush Tomar treating the students with the inspirational Steve Jobs “if today was the last day of my life speech” video and encouraging them to think something new and out-of-the-box in order to make themselves and their brand stand out from the crowd.