The first thing that we inquire about whenever someone asks us to accompany him/her on a particular event is about the venue, the place where the event is scheduled to take place. Venue is of prime importance to the attendees for a lot of reasons. Firstly, they make their decision of attending or not attending a particular event based on the venue’s location and distance from their homes. Secondly, an event happening at a particular location speaks volumes about the scale of the event and the type of crowd that one can expect.
Venue of an event is not only important to attendees but it is equally if not more important to Event Managers. An event manager has to take into account a lot of factors before locking in a particular venue for an event as his duty does not end there. In order to get our students acquainted with this dimension of event management, INLEAD recently facilitated an industry expert workshop on Venue Management & Operations.
The workshop conducted by Mr. Ankush Roy Choudhury, Assistant Vice President - Twenty First Century Media Pvt. Ltd. offered great insights into the nitigrities involved in the process of Venue Management and Operations, right from the selection of the venue to the final culmination of the event. The session which primarily focused on Sports Events Venue Management and operations, started with a brief introduction on Sports Management & Marketing. The extremely interactive session dwelled deep into the various elements of venue management like maintenance, housekeeping, filed of play, permissions, facilities, hospitality and many more.