The entertainment industry led by the Event and Entertainment Management Association (EEMA), the Film and Television Producers Guild and the global media conglomerate Zee Entertainment Enterprises Ltd.(ZEE) initiated a fund-raiser campaign, “HUMHAIN Umeed-e-Kashmir" to raise funds and awareness for flood stricken Kashmir.
HUM HAIN Umeed-e-Kashmir attempts to work alongside several NGOs, Government Bodies, celebrities and civilians to give the cause a unified voice. The concert included a list of celebrity performers that appeal and urge viewers to donate to key NGOs and specified Disaster Relief Funds in support of the Kashmir relief project.
The campaign’s highlight was the creation of simultaneous live events on ground across New Delhi, Mumbai, Chennai, Bangalore, Hyderabad, Kolkata and Jaipur on 18th October with the main event being held at the Indira Gandhi Stadium in New Delhi. INLEAD Event Management and Public Relations students were responsible for Event Operations and crowd management at the IGI stadium.
HUM HAIN-Umeed featured a veritable who’s who: Aamir Khan, Amitabh Bachchan, Vishal Bhardwaj, Farhan Akhtar, Ranbir Kapoor, Gulzar, Ayushman Khurrana, Sukhwinder Singh, Pritam, Kavita Krishnamurthy, Anupam Kher, Imtiaz Ali, Mukesh Bhatt, Zaheer Khan, Virender Sehwag and many more.