The entertainment industry led by the Event and Entertainment Management Association (EEMA), the Film and Television Producers Guild and the global media conglomerate Zee Entertainment Enterprises Ltd.(ZEE)has initiated a fund-raiser campaign, "HUMHAIN" Umeed-e-Kashmir" to raise funds and awareness for flood stricken Kashmir. The recent floods in Kashmir have devastated and unhinged the lives of many leaving many casualties and loss of homes, property and livelihoods in its wake.
HUM HAIN Umeed-e-Kashmir will strive to work alongside several NGOs, Government Bodies, celebrities and civilians to give the cause a unified voice. The concert will include a list of celebrity performers will appeal and urge viewers to donate to key NGOs and specified Disaster Relief Funds in support of the Kashmir relief project.
Students pursuing Event Management & Public Relations from INLEAD, Batch: Jul’13 & Jul’14 participated in the event and were responsible for the Event Operations. Event Management and PR Students gained great exposure.
On 18th October, HUM HAIN-Umeed e Kashmir was hosted at the Indira Gandhi Indoor stadium in Delhi and featured a veritable who’s who: Aamir Khan, Amitabh Bachchan, Vishal Bhardwaj, Farhan Akhtar, Ranbir Kapoor, Gulzar, Ayushman Khurrana, Sukhwinder Singh, Pritam, Kavita Krishnamurthy, Anupam Kher, Imtiaz Ali, Mukesh Bhatt, Zaheer Khan, Virender Sehwag and many more.