Monday, February 27, 2017

Here’ s Why We Need To Say NO To Plastic

Plastic is a material consisting of any of a wide range of synthetic or semi-synthetic organics that are malleable and can be molded into solid objects of diverse shapes. Plastics are typically organic polymers of high molecular mass, but they often contain other substances. They are usually synthetic, most commonly derived from petrochemicals, but many are partially natural. Plasticity is the general property of all materials that are able to irreversibly deform without breaking, but this occurs to such a degree with this class of moldable polymers that their name is an emphasis on this ability.

The success and dominance of plastics starting in the early 20th century led to environmental concerns regarding its slow decomposition rate after being discarded as trash due to its composition of very large molecules. Toward the end of the century, one approach to this problem was met with wide efforts toward recycling. Some polymers may also decompose into the monomers or other toxic substances when heated. Most plastics are durable and degrade very slowly; the very chemical bonds that make them so durable tend to make them resistant to most natural processes of degradation. However, microbial species and communities capable of degrading plastics are discovered from time to time, and some show promise as being useful for bioremediation certain classes of plastic waste.

The greatest challenge to the recycling of plastics is the difficulty of automating the sorting of plastic wastes, making it labor-intensive. Typically, workers sort the plastic by looking at the resin identification code, although common containers like soda bottles can be sorted from memory. Typically, the caps for PETE bottles are made from a different kind of plastic which is not recyclable, which presents additional problems to the automated sorting process. Other recyclable materials such as metals are easier to process mechanically. However, new processes of mechanical sorting are being developed to increase capacity and efficiency of plastic recycling.

Many people have concerns on plastic shopping bags.  The traditional reason is that littered bags are unsightly and can create a hazard to animal life. Littering is often a problem no matter where you live in the world. In India’s largest state a new environmental issue recently surfaced which has resulted in a complete ban on the use of plastic bags. From the beginning of August 2010, the manufacture, storage, import, sale and transport of plastic carry bags will be illegal in Rajasthan.  No shopkeeper, retailer, trader, hawker or vendor will be allowed to supply goods to consumers in bags. The measure was proposed after local municipalities had complained of blocked sewer lines, drainage systems and water distribution pipelines due to plastics buried in the soil, providing breeding grounds for malaria and dengue fever. In Mumbai in 2005, India experienced massive monsoon flooding partially as a result of drains blocked by plastic bags, resulting in over 1,000 deaths. In talking to people – from shopkeepers to executives – it becomes clear that the issue of plastic pollution is one they are aware of and they understand why it is a serious issue.  This awareness and willingness to act to decrease plastic use and waste is slowly permeating in daily Indian life.

Mohit Hooda  
Student, INLEAD

The Unknown, The Unfamiliar!

The most important thing in my life is the relationship I have with myself and with my parents and friends. This is because no matter what happens, I will always be myself in my zone.  

There is nothing that can bring me closer to building an image for myself than me, and the fact that I want to know what my position in the society is. In a quest to find myself, I decided to move away from home and now hope to start an independent life.  Away from home, which is in faraway Vishakapatnam, I now have the freedom and the right to discover I, me & myself. I aspire to move abroad soon and enjoy the wind beneath my wings.

Living in another country will be an eye opener  for me. Because, the place is far removed from where I am originally from, I can observe things from an outsider’s perspective. I will be able to see things from the outside, and I’m pretty sure it will force me to re-think about my culture from a new point of view.

This introspection often makes me re-think about who I am as a person and I often start questioning my  original beliefs, attitudes and values which have inevitably influenced me in the past. I have questioned myself many times from all perspectives, and I know now I have a chance to reshape my personal and professional life. I will soon become Independent and everything will be new; everything will once again be unfamiliar and getting to know the unfamiliar environment which hopefully will soon become familiar all over again, should teach me to fight fear. Fear of THE UNFAMILIAR, THE UNKNOWN! Discovering the new streets alone, talking to new people, trying out new foods, or even befriending new people. I know myself and I am aware I am a little wary of everyone, I can never fathom the intentions of others and more often new streets look scary to me at night.

“Living overseas”, the thought is always at the back of my mind . How am I going to get to the hospital if I happened to get really sick? Who is going to help me if I had a problem with the housing situation? Who is going to be by my side if I get attacked on the street? It takes years to find true friends whom I feel can truly rely on and trust. It is a big responsibility. It is a sentimental thing.

I am by nature adaptable and open-minded.   From road rules, decisions to make in day-to-day life, dealing with people’s attitudes and irrational behaviors;  it will be like going back to school again where I would need to relearn social etiquettes, assess the education system, understand the healthcare system, the country’s history and cultural beliefs etc.

Yet, I believe I can and I will build a new identity.

I will be a new brand there, not a rebrand. People talk about falling in love as in falling in love with someone. But for me, I need to fall in love with another city. So hello new love, embrace me and I will love you till eternity!

Surya Teja,
Student, INLEAD 

Monday, February 20, 2017


Launched in 1992, the Convergence India series of expo is credited as South Asia’s largest ICT expo. The year saw the expo celebrating its 25th anniversary. The event was organized for 3 days in February 2017, covering a wide spectrum of topics from Make in India to Digital India, e-commerce and cyber security. INLEAD’s International Business Management students got an opportunity to attend the expo across all 3 days, visit stalls, sit in conferences and interact with other members of the audience. 

The expo was organised in Pragati Maidan, New Delhi, where 635 companies  showcased ground–breaking technologies and services with new product launches. It was organised by the Exhibitions India Group, the Ministry of Electronics and Information and Broadcasting and the Digital India campaign. 

Under the theme of Digital India, the event gathered an influential audience, including governments, key ICT industry players, international organizations, pioneering thinkers, consultants, academia, media and emergent players. The key players were responsible for enabling digital transformation and bringing to life smart technologies, products, services and the latest Internet of Things innovations.

Convergence India expo, and the co-located IoT India expo, were spread over 18,000 sqm of area, bringing together the IoT ecosystem including hardware, services, software and governing bodies, covering development areas and the future of IoT in India including smart cities, wearable technologies, design applications, enablers, industrial IoT and data analytics. Further add-ons at the expo were the Start-up planet, the Techknow conference and the mobile devices and Accessories. Event was sponsored by various partners like skyline, TAIWAN EXCELLENCE, CORNING, CISCO, Aeris, GOSPELL, Mulifi, Ministry of Electronics and Information Technology.

On the first day of “Convergence India”, conferences were featured in various halls having sections “Ganga, Krishna, Godavari”. For the convenience of delegates ‘SHOWDAILY2017’ time tables and respective conference topics were displayed all over Pragati Maidan, Conferences covered various smart topics like ‘Digital india, 5G-next big step in mobile communication technologies and how it will revolutionise the customer experience, Digitization challenges in India, new business models and revenue generating streams, policy requirement for IoT startup growth.’ Conferences, seminars were attended by founder and CEO of reputed international organization, ICT players, business consultant, and government bodies. Information and experience gathered on first day was exciting, refreshing, adding value to all over personality.

Ahead of second day, Mr. Narendra Bansal (Chairman and MD Intex, India) and other influential panelist showcased Mobile phone industry- as torch bearer of Make in India and Digital India initiative.

Digi wallets :A new trend for developing India was effectively delivered by Mr. Sunil Kulkarni (Deputy MD, Oxigen Services India Pvt.Ltd). Excitement was palpable till the last day as it covered “e-commerce in India, Impact of IoT on Lifestyle to take it forward and make smart home for everyone, cyber security, its challenges and solutions.’

One of the sessions talked extensively about Cyber security being a big issue for Indians as we have to pay a lot more attention on development of cyber security. The 3 Pillars of cyber security include PROCESS, PEOPLE and TECHNOLOGY. 

Cyber security research and development in the country, is critical both in public and private sector. Google only caters to 0.04% of 100% of the entire world. Demonetization for all its frailties, helped the Digital Network penetration and take on the challenging task of digitising financial India. Digital economy have to take focus on rural area and also urban area by providing lot of data. To keep the demonetization train from derailing, the standard of technology being used is vital.

A new trend of developing Digital India mainly focuses on 3’D combination. 

The Exhibition focused on adaptation of Digital accommodation such that it works across mobile, internet and digital payment through success of mobile wallets. Its main focus will be on Inclusion, Innovation and Efficiency. Focus needs to move towards the villages or the small towns to make a digital wallet a success. Biggest challenges remains to make people aware of digital wallet .

The learning across the 3 days was huge for the students, who returned home every day with goody bags from some stall or the other. 

Aniket Patil and Vishal Choubey
Students, INLEAD

Thursday, February 16, 2017

Motiongate Dubai - A New Theme Park On The Block

Theme parks are amusement parks that are planned loosely around a significant idea or theme. These parks are divided into various sections that use diverse elements to convey to visitors that they are in a specific place or time, or also to tell a unique story. Walt Disney and Disneyland are the first names that comes into the mind as the first theme parks in the world  in Florida and California. They are rated among the largest and most visited themed amusement parks in the world.  

A theme park is a place with attractions made up of rides. They have a combination of different types of rides, clubbed with retail, restaurants and other entertainment outlets. Several are themed to a specific area; there is water parks, parks modeled after toys, parks modeled after movies or types of movies, usually adventure or action. Theme parks target an interesting mix of audience that includes adults, teenagers and children.

Riding high on the popularity, it comes as no surprise that MOTIONGATE was launched in Dubai. Dubai is recognized as a world-class vacation destination and the latest attraction offering luxury resorts, amazing food, out of the world experience for adventure and relaxation, world class infrastructure and a shopping haven. Dubai offers something for everyone to enjoy.

Motiongate is one of the newest and most exciting theme parks in Dubai. The park is part of Dubai Parks and Resorts, the Dh13.2 billion project at Jebel Ali. It is a Hollywood and Bollywood inspired theme park located in Dubai Parks and Resorts. It showcases themed areas and attractions best-in-branded entertainment from three of the largest and most successful motion picture studios in Hollywood – DreamWorks Animation, Columbia Pictures and Lionsgate and opened in December 16, 2016.

At Bollywood Park, the rides and attractions are inspired by popular Bollywood classics, including Don, Sholay and Lagaan. This is the world’s first amusement venue which is themed around Bollywood movies and fascinating Indian culture. The main attraction is the 850-seater Rajmahal theatre that exclusively hosts the region’s first Bollywood Broadway-style musical extravaganza. One can also experience live shows, where the visitors can enjoy stunt shows and performances depicting blockbusters like Dabangg.

A lot of research had gone into designing the Bollywood theme park wherein the consideration was not only for the Indian Patrons but also taking into account the popularity that the Bollywood stars have across the globe. They have picked the biggest stars of Bollywood like Aamir Khan, Salman Khan and Shah Rukh Khan. The fact that Bollywood is very much male centralized in reflection in the park as well, it has a scope of expansion and likely to have more attractions with more leading ladies’ themed attractions.

Surya Teja
Student, INLEAD

Monday, February 13, 2017

INLEADers @‘IETF 2017’- 22nd International Engineering And Technology Fair

‘IETF 2017’ a mega engineering and technology fair exhibition was organized between 2nd - 4th  February 2017, as part of 22nd IETF 2017 at Pragati Maidan, New Delhi.

INLEADers Aniket Patil, Anshul Gupta, Vishal Chaubey and Arun Chettri, all pursuing International Business Management, visited the EXPO on 4th February 2017. 

‘IETF 2017’ expo showcased Indian Industrial technology, leading scientific products and services, Path breaking RandD initiatives, government schemes, Automobiles, Achievements of India’s leading Public and Private sectors, government departments, Global companies, Real estate had stalls at exhibition. The scientific organizers push forward their vision as well as innovative ideas through their exhibits. This was not just about science and technology but also about innovation which will make life easy.

Major attraction at the expo were the government schemes like PCRA (Petroleum Conservation Research  Association), Rain Water Harvesting (Delhi Jal Board), CPCB (Central Pollution Control Board), Also, private companies came up with ideas like IGBC (Indian Green Building), and all of these schemes had main moto of conservation of energy, and making environment pollution free, which is a great initiative.

Government of India had also put up ‘Make In India’ exhibition highlighting the new initiative of the Prime Minister. Leading Private sector and Public sector companies like TATA Steel, Linde India Pvt. Ltd., Ganges International, Mahindra Electric, BVG group, YADEA GROUP (CHINA) were some of the other participants. The IETF 2017 expo was spread across 61,290 sq.mtrs, and has participation of over 250 premier organizations.

The BMW stall attracted a bunch of curious students and delegates wanting to find out more about new BMW -I8 luxurious model, its design , technology, special features. There were companies from China, South Korea, Japan who came up with spectacular technologies, product advancement like highly designed electric bikes, electric bicycles, weight lifters, cranes, Air conditioning units, household purpose robots which are highly mechanized and cost effective.

There were many companies which were came up with innovative business ideas in Logistic, Supply Chain Management to attract and acquire customers from different fields. Delegates of reputated companies, entrepreneurs, Business personals were visiting expo and exploring the stalls, company products, and looked extremely curious about gathering information related to their business.

The other interesting stall was by National Innovation Foundation, featuring innovation by different companies, and by people from urban as well as rural setups. The stall displayed a 3D printer machine and a water quality measuring on-line system, all designed and developed with the help of innovative ideas from the people and for the people.

A stall by MILGROW business and knowledge solution(P)Ltd., an Indian origin company was another one to attract a lot of people who wanted to know more about Robotics and its utility in daily household chores. They have  products like, Wet Cleaning machine, Dirt sensor machine, Self-Diagnosis machine, Pre schedule cleaning, Bacteria filter, wall cleaners.

This year the ‘IETF 2017’ exhibition laid a foundation stone for India’s place in the Science and Technology arena globally.

Monday, February 6, 2017

My Internship Experience @Percept Limited

I was fortunate to have my first industry exposure in a company like Percept D’Mark, a division of PerceptLimited, one of India’s leading event companies. Founded in 1984, Percept Limited, an entertainment, media and communications company, is at an enviable leadership position today, with a team of over 700 people and 42 offices in India and the Middle East and a capitalized billings of INR 17.26 billion. Percept Limited has 13 Divisions, each division dedicated to a particular category of event. Percept Divisions & Companies deliver marketing solutions that reach consumers at every moment of their lives. From integrated advertising campaigns, to embedded content, to path-breaking live entertainment products, to innovative digital and media solutions; Percept companies construct tailor-made solutions that deliver in both local and global markets. 

Broadly, an event company has five departments i.e. Business development and Client servicing, Creative, Operation, Accounts and Administration. I was a part of the business development and client servicing team. This department is responsible for creating and acquiring new business opportunities and building a good relationship with the clients. It is the most important department; if this department is not able to bring in business the other departments wont have any work to do.

My key responsibility areas were doing cold callings to prospective clients and to fix a meeting with them and get briefs, going with my seniors for client brief meetings, brainstorming ideas and making presentations. At first, doing cold callings to clients seemed like a huge task but with the help of my seniors I was able to do the same quite successfully. Doing this not only improved my communication skills but also made me confident. I was a part of five events that were executed by the company during the time of my internship – Jeep Camp event, H&M Insta share event, Sunburn, Madame Tussuads Delhi launch event and Jaguar-Land Rover dealership and customer event.

This internship has not only given me an insight about the industry but has also helped me grow personally. It has taught me how to work under pressure with deadlines and in a professional office environment. Even though Percept is such a huge organisations, my mentors were more like friends who always guided and supported me. All the departments used to work in sync and eat and share food at lunchtime like a big family everyday keeping aside the professional tussles.

In the end, I would like to conclude by saying that by working in the Industry I have learned how to deal with problems which were not accounted for and make the event a success. This cannot be learned by only reading or studying about them. It was a wonderful experience working with Percept.

Anjali Bajaj
       Student, INLEAD

MS Dhoni-THE Captain

They don’t call him Captain Cool for nothing. He has been one of the most successful Cricket Captains of any international team. He even has a biopic made on him, where the lead role was played by India’s famous Hindi Filmstar, Sushant Singh Rajput. He was at one point of time the richest sportsperson in the world and competed with the likes of Cristiano Ronaldo and Novak Djokovic. I have always been enamoured by Dhoni as a person and followed his career graph quite religiously.

I do believe that MS Dhoni is a legendary person. He is a role model for modern day youth. MS Dhoni is a cool and a very composed person on the field as well as off. When he got the captaincy of Indian cricket there were a lot of senior players in the team around that time. He managed to bring in fresh blood without spilling that of the older ones. There’s this good thing about MS Dhoni, that he knows how to maintain discipline among players and also tranquility in the dressing room. Under his captaincy, India won for the first time the T20 world cup in South Africa in 2007 and also India won for the first time Champion Trophy in England in 2013. Under his captaincy, India also won their 2nd world cup trophy in India in 2011. One thing very impressive about MS Dhoni is that he works on strategies before every match in the dressing room and in the field the teams perform accordingly. He appreciates his players’ performances and motivates them to give their 100% on the field. In my view, MS Dhoni is the best and the most successful captain of modern cricket.

Here I pen down MS Dhoni’s 7 rule of success, which I believe in too:

1. Be Proud of Yourself
2. Manage your time Effectively
3. Don’t take Pressure unnecessarily
4. Be fearless and Calm
5. Be Responsible
6. Don’t blame others, improve upon yourself
7. Be simple and focused

Vishal Choubey
Student, INLEAD           

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