I was fortunate to have my
first industry exposure in a company like Percept D’Mark, a division of PerceptLimited, one of India’s leading event companies. Founded in 1984, Percept Limited, an
entertainment, media and communications company, is at an enviable leadership
position today, with a team of over 700 people and 42 offices in India and the
Middle East and a capitalized billings of INR 17.26 billion. Percept Limited has
13 Divisions, each division dedicated to a particular category of event. Percept Divisions & Companies deliver
marketing solutions that reach consumers at every moment of their lives. From
integrated advertising campaigns, to embedded content, to path-breaking live
entertainment products, to innovative digital and media solutions; Percept
companies construct tailor-made solutions that deliver in both local and global
markets.
Broadly, an event company has
five departments i.e. Business development and Client servicing, Creative,
Operation, Accounts and Administration. I was a part of the business
development and client servicing team. This department is responsible for
creating and acquiring new business opportunities and building a good
relationship with the clients. It is the most important department; if this department
is not able to bring in business the other departments wont have any work to
do.
My key responsibility areas
were doing cold callings to prospective clients and to fix a meeting with them
and get briefs, going with my seniors for client brief meetings, brainstorming
ideas and making presentations. At first, doing cold callings to clients seemed
like a huge task but with the help of my seniors I was able to do the same
quite successfully. Doing this not only improved my communication skills but
also made me confident. I was a part of five events that were executed by the
company during the time of my internship – Jeep Camp event, H&M Insta share
event, Sunburn, Madame Tussuads Delhi launch event and Jaguar-Land Rover
dealership and customer event.
This internship has not only
given me an insight about the industry but has also helped me grow personally.
It has taught me how to work under pressure with deadlines and in a
professional office environment. Even though Percept is such a huge
organisations, my mentors were more like friends who always guided and
supported me. All the departments used to work in sync and eat and share food
at lunchtime like a big family everyday keeping aside the professional tussles.
In the end, I would like to
conclude by saying that by working in the Industry I have learned how to deal
with problems which were not accounted for and make the event a success. This cannot
be learned by only reading or studying about them. It was a wonderful
experience working with Percept.
By:
Anjali Bajaj
Student, INLEAD
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