Theme parks are amusement parks that are planned loosely
around a significant idea or theme. These parks are divided into various
sections that use diverse elements to convey to visitors that they are in a
specific place or time, or also to tell a unique story. Walt Disney and
Disneyland are the first names that comes into the mind as the first theme
parks in the world in Florida and
California. They are rated among the largest and most visited themed amusement
parks in the world.
A theme park is a place with attractions made up of rides. They
have a combination of different types of rides, clubbed with retail,
restaurants and other entertainment outlets. Several are themed to a specific
area; there is water parks, parks modeled after toys, parks modeled after
movies or types of movies, usually adventure or action. Theme parks target an
interesting mix of audience that includes adults, teenagers and children.
Riding high on the popularity, it comes as no surprise that
MOTIONGATE was launched in Dubai. Dubai is recognized as a world-class vacation
destination and the latest attraction offering luxury resorts, amazing food,
out of the world experience for adventure and relaxation, world class
infrastructure and a shopping haven. Dubai offers something for everyone to
enjoy.
Motiongate is one of the newest and most exciting theme parks
in Dubai. The park is part of Dubai Parks and Resorts, the Dh13.2 billion project
at Jebel Ali. It is a Hollywood and Bollywood inspired theme park located in
Dubai Parks and Resorts. It showcases themed areas and attractions best-in-branded
entertainment from three of the largest and most successful motion picture
studios in Hollywood – DreamWorks Animation, Columbia Pictures and Lionsgate
and opened in December 16, 2016.
At Bollywood Park, the rides and attractions are inspired by
popular Bollywood classics, including Don, Sholay and Lagaan. This is the
world’s first amusement venue which is themed around Bollywood movies and fascinating
Indian culture. The main attraction is the 850-seater Rajmahal theatre that
exclusively hosts the region’s first Bollywood Broadway-style musical
extravaganza. One can also experience live shows, where the visitors can enjoy
stunt shows and performances depicting blockbusters like Dabangg.
A lot of research had gone into designing the Bollywood theme
park wherein the consideration was not only for the Indian Patrons but also
taking into account the popularity that the Bollywood stars have across the
globe. They have picked the biggest stars of Bollywood like Aamir Khan, Salman
Khan and Shah Rukh Khan. The fact that Bollywood is very much male centralized
in reflection in the park as well, it has a scope of expansion and likely to
have more attractions with more leading ladies’ themed attractions.
By:
Surya Teja
Student, INLEAD
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