INLEAD conducted an Industry Expert Session on 17th May for the students of Events Management of April’12 and October’11 batches. The Session was conducted by Mr. Shariq Khan, Manager – Marketing, Arctic Multimedia Pvt. Ltd. Mr. Shariq Khan has started his career as an Account Manager Newgen Software Technologies and then later on he moved to Tangerine as an Assistant Manager - Marketing.
Topic of the session was Social Media Marketing. The session helped students to learn about the new thought process that the current generation possesses. Mr. Shariq Khan emphasized that the contemporary generation is the attention seeking Generation. The session helped students to understand about Google Ad words and Ad sense and their applications. The session also helped students to understand how Google and other social media websites earn revenues for themselves through these ads.