Tuesday, June 9, 2015

Niche Areas of Event Management- Event Industry Review (Part-2)

Niche Areas of Event Management  

Just like in the Medical field, where one decides to become a doctor, dentist, physiologist etc. Similarly, once you have zeroed in on event management as your career path, you can further narrow down your field of interest in the event management domain.

Event management is a big wide world in itself. There are weddings, sport events, award functions, family functions and corporate events like conferences, seminars etc. taking place throughout the year.  You can choose to stick with one niche and make your career out of it or you can choose to keep dabbling between different niches. The four main niches under the even management domain are as follows.

  • Wedding Management- Weddings in India have now become an elaborate affair. It’s no longer just about the regular band, baaja and baaraat. The scene has now progressed to an A-list band, an A-list Bollywood celebrity performer and a designer wear cladded baaraat, and anything below that, is just not acceptable. In order to make these once in a lifetime weddings a reality, wedding planners have now become an indispensable part of the wedding scene in India and abroad. 

Courtesy- Google
As a wedding planner, you are the engine who is driving the shatabdi train called wedding.  You are the one who is responsible for keeping the various coaches of this train like decorations, accommodation, Food and beverages etc. in sync with each other and running at a decent pace in order to reach to the final destination called the D-Day. So, a wedding planner is actually the third most important person at a wedding, losing the first and second position only to the bride and the groom respectively.

The industry which is currently pegged at around Rs. 100,000 crore is growing exponentially with each passing day. So, if Glitz, glamour and communication are your things, then wedding management is the niche for you.

  • Corporate Events- Events have now become the flavor of the corporate industry. You can witness events like trade fairs, auto expos, symposiums, conferences and seminars etc. taking place almost round the year. Such events allow people from the same industry to meet and remain updated about the various trends and happenings of the industry. They even offer a big inflow of business in some cases. 
  • Sports Events- Imagine yourself in a stadium full of cricket crazy fans shouting KKR, KKR or any other IPL team of your choice at the top of your voice. Now imagine yourself doing this in almost every other IPL match. Sounds like a dream, right? Well, this could be your life if you decide to enter the big and adventurous world of sports events. 

Besides IPL, the recent much-hyped fight of the century between Mayweather and Pacquiao was another sports event that made it into the top sports events of the year till date. The mega sports event drew more than three million pay-per-views, making it the most watched sports event of all time. The figure holds testimony to the fact that the world of sport events and its market is growing like never before.  So, if sports and events are your two greatest loves, then sports event management is the field for you.

  • Award Shows/ reality shows/fashion events -  In the last one decade, the number of award shows, fashion shows and reality shows have almost tripled in quantity. In the earlier days, there used to be just one major annual Bollywood award show “Filmfare” but now, we have a Star screen, IIFA, Big Screen Entertainment taking place almost every month of the year. Same is the case with the fashion shows and television reality shows. The increase in the number of such events has led to a direct increase in the number of event planners required to arrange these extravagant events.  So, if the world of fashion and Bollywood stars has always fascinated you, then this niche might be your perfect match. 

Event Management as a career is a hot favorite nowadays. A professional degree in this filed can escalate your career to new heights and give you the desired edge over others in the field.

The first part of the industry review series can be read here.

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