Ms. Pathak’s presentation inculcated one of
the important fact that PR has establish itself as an important marketing tool
both for the budding entrepreneurs and the big organizations. According to her
an essential skill set required for a successful PR Professional is the story
telling ability. He/she should be able to give a story angle to any information
for making it newsworthy for all the mediums.
Ms.
Pathak make the session pretty interactive by using lot of case studies and as
well as describing the various sections that appears in the financials and the
daily mainlines. According to her to have a successful career in the PRindustry it is essential to have good media relations and a thorough
understanding of various publications. Ms. Pathak ended her session by
explaining various PR tools and how an efficient PR strategy can save a lot of
money for the clients because of the awareness that it generates and which in
turns effectively helps in sales generation.
