Hospital Management: Industry Visit - Sarvodaya Hospital, Faridabad

INLEAD conducted an Industry Visit of Healthcare Administration April’13 Batch to Sarvodaya Hospital & Research Centre, Faridabad on 26^th April 2013. The visit was accompanied by Ms Ginny Kaushal (Faculty - Healthcare Administraiton), and its purpose was to give the students an overview of a hospital and its departments.

"Sarvodaya Hospital & Research Centre” A super specialty hospital located on YMCA Road, Faridabad provides strong infrastructure and technical workforce with access to all requisite facilities. They provide an indoor capacity of 170 beds. Keeping in view the needs of different socio-economic classes of population, they have a vision to place the facility as a higher referral center, with a capacity of 250 beds delivering all advanced specialty services.

This was the first Industry Visit for Heatlhcare Administraton April 2013 Batch. The visit to a super specialty hospital gave them deep insights into the practical aspects of healthcare delivery and the inter-relationship and significance of each individual department of the hospital. The visit was concluded by a short question answer session addressed by the Quality Manager.

The Visit helped students to get an insight into different clinical & administrative services of the Hospital which will eventually help them to get a fair idea of the working in these areas.

 According to Ms Neha (Healthcare Administration April Batch): “The visit helped me to strike a balance between my theoretical knowledge & managerial skills”

Industry Visit - Kingdom of Dreams

INLEAD facilitated an Industry Visit to Kingdom Of Dreams, Gurgaon for the Event Management and Public Relations April’13 Batch students to give them  hands on experience as to what goes behind the working of one of the biggest entertainment extravaganza. On behalf of Kingdom of Dreams, a warm welcome was accorded by Ms Akanksha, Sr. Executive - Human Resources.

The students had an exposure of a stunning, electrifying on-stage spectacle. They had an opportunity to procure the knowledge of creativity and cutting edge technology that helps to create such an Entertainment Extravaganza. They were briefed about the sprawling setup at Kingdom of Dreams which included both Nautanki Mahal and Culture Gully.

• According to Richa Sharma: “This is a destination in itself which is capturing the imagination of the world; the Industry Visit really helped us to increase our knowledge“ 
• According to Manila Sharma: “We were overwhelmed with the guidance offered by the staff”

A brief visit to IIFA buzz café, a glamorous themed Bollywood VIP lounge, was also one of the key learning’s for students as it allowed them to have knowledge of extravagant set up for various entertainment events. The students had a chance to learn the art of event conceptualization & execution. It was an activity full of learning and fun, where students got to see one of the greatest infrastructures and event venues of Delhi NCR.

Personality Development Session by Lieut. Rita Gangwani

INLEAD facilitated an Industry Expert Session on Personality Development (The Finishing Touch) for all the programs of April 2013 batch. The workshop was delivered by Lieut. Rita Gangwani- Freelance Personality Development Mentor where she covered various aspects of Body Language and especially emphasized on eye movements, types of smile & gestures during her interaction with the students.

The session began with first impression where Ms Gangwani accentuated on the importance of body language while interacting with the people around us. She elaborated the acronym “PEOPLE” and explained the elements of body language; P: Posture, E: Expression, O: Orientation, P: Proxemics, L: Looks, E: Emotions. With the help of examples, she also elucidated the VAK (visual, auditory & kinesthetic) learning model.

She also discussed about the conscious and unconscious body movements and how one can control them to convey the right message. The discussion regarding 33 types of smile, 11 styles of laughter, various eye movements, sitting postures and hand gestures brought forth new insight in to identifying the personality traits of an individual. Greeting & introduction techniques like proper handshake and maintaining eye contact would definitely prove beneficial for the students and help them build rapport in the corporate environment.

According to Aditi Mohan, Event Management and Public Relations Batch: “The session was very interactive and the facilitator was very enthusiastic”

According to Tanya, International Hotel Management Batch: “The session was loaded with live examples which gave us insight in to body language and has taught us the importance of those personality traits which we used to consider as trivial”

To conclude, the session was very productive and interactive and Lieut. Rita Gangwani specifically highlighted that “You never get a second chance to make a first impression”

Career in Event Management

What's common among Indian Premier League (IPL), football World Cup, Auto Expo and the Filmfare awards. While on the face of it, there's nothing common, still there is something that binds all of them together; something that makes them look majestic and extravagant; and something that's the lifeline of all these events. Yes, it's the professional event managers.

The Rs 3,000-crore event management industry has been witnessing an unprecedented growth over the last couple of years, and is estimated to be growing at a rate of over 35% each year.

Event management means planning, creatively organizing and finally executing an event which could be anything-a product or brand launch, an exhibition, a concert, a show, a conference, a trade fair or even a birthday/wedding party.

Emergence of India as an economic powerhouse and a preferred destination for doing business has resulted in a host of foreign companies starting operations here. This, coupled with the retail and infrastructure revolution along with a rising level of disposable income of the great Indian middle class, has created a burgeoning demand for professional event managers.

Celebrations like birthday parties and weddings, which earlier were simple family affairs, have now turned into glitzy events where people want theme décor, buffet spreads and celebrity appearances. And it’s the event managers that put all of this in place. Moreover, a growing numbers of corporate awards, television and reality shows have translated into an unending demand for these professionals.

While this industry came into the spotlight about a decade ago, it has gained considerable momentum over the last couple of years. Event management encompasses a wide range of profiles that offer thrilling opportunities to those with an eye for detail and a flair for organizing.

Niche Areas of Event Management

An event could be any type of a gathering, ceremony, competition, festival or party. But some of the niche areas of event managements are:  

1. Wedding management

Wedding is no longer a homegrown affair, which is put together and managed by family members. It has become much more than that. Fast pace of life, time crunch, rise in income along with the willingness to spend mega bucks and status symbol—it means demand for skilled professionals who turn wedding into an extravagant, once-in-a-lifetime affair. Grand décor, exotic locations, exquisite functions and creative themes—event managers make any dream come true by turning vision into reality.

  

2. Corporate events

Events have taken over as the preferred means of brand promotional activity. A proliferation of TV channels and newspapers mean that advertisers have now begun to opt for experiential marketing, which means directly connecting with the consumer through an event. This is more likely to get better and quicker results than the traditional form of advertising.

So whether it’s product launches, brand activation or other below-the-line (BTL) activities, event has become marketing manager’s favorite strategy for effective brand communication.

3. Awards/fashion events/reality shows 

Award, fashion shows and, of late, reality TV shows have caught the imagination of the Indians, with everyone right from sponsors to the audience yearning for more of glitz and glamour. With several new fashion weeks and film and TV awards being instituted in the last couple of years, the demand for event managers who can organize them has exponentially increased as well.

4. Sports management

By giving cricket a corporate identity, Indian Premier League (IPL) has added a new dimension to events management in India. Right from start of the gala function to managing every match and then the dazzling ending ceremony, IPL is nothing but a mega event. And this mega event is made possible by dedicated and talented events managers who add zing to every function.

Apart from cricket, sports like F1 racing, lawn tennis and hockey too have attracted corporate sponsorship and in the process have introduced corporate culture in the game. 

Pick your show

An event manager starts working much before the start of an event and his work ends after the lights go off the stage. From coming up with grand ideas and their execution to perfection, an event manager works in co-ordination with his team to produce an extra-ordinary show. Now, depending on one's aptitude and interest, one can choose to work with the following event departments:

A. Business Development or Client Servicing: This department is also known as sales or marketing team and the nature of work in this department involves getting business for the company. So, one has to make pitches to old as well as new clients to get business. This department also has to provide the clients with satisfactory customer service. So, a good business sense and ability to deal with media are essential traits that one would need in order to work in this department.  

B. Planning of event: This department takes over the operations once business development department gets clients. Now, the people working here finalize everything about an event ie from the concept to the format to every minutest details of an event. Event planning team consists of the creative who always keep in mind the interest and needs of the clients. 

C. Creative Team: When a concept and format is decided, the creative team takes over. Also known as art and design team, it works on creation of promotional material, design of set and other visual elements of an event.   

D. Production Team: This is the team that works behind the scene to execute all the plans and details about an event. They are the field guys who ensure that everything is perfectly in place for an event. Members of this team are sharply focused and pay attention to each and every minute details.

E. Avenues outside events management field: Media houses, advertising agencies, fashion industry, tourism and hospitality are some of the sectors where event management professionals are in high demand. 

Medical Tourism - The Next Big Thing in Indian Healthcare Industry

In the past few years, the costs of medical treatment or health care have soared high in industrialized nations and developed countries. And with this rise in health care costs, people from USA, Europe, Canada and Australia are seeking alternatives to reduce their expenses and build financial savings. This has prompted the people of developed countries serve as medical tourists.

Among all the nations where people are going for low cost medical treatments, India has emerged as a significantly favorable destination or a top hot spot. India is, now, one of the leading countries promoting medical tourism. With an increasing number of outside patients flocking to India for low cost medical treatments, India’s medical tourism industry is doing pretty fine.

The focal attraction for the medical tourists is the price factor or medical costs. Medical tourists believe that, in India, the cost of surgery or other treatments is one tenth of what it is in European countries or in developed nations. The concept of medical tourism is new to many people and it is up to them whether or not they will find the desired medical treatment at a minimum cost. Medical technology has improved drastically in Indian hospitals and their standards have increased too, being at par with American and European countries.

Among all the various treatments that are done in India, the commonest are heart surgery, Lasik eye surgery, cosmetic surgery, neurosurgery and dental care. India has some of the best hospitals and treatment centers in the world with the best facilities. Infrastructure, technology advancement, outstanding doctors and medical staffs, world-class hospitals, all these have made India the prime location or the top choice for medical tourists seeking overseas health care.

The highlights of medical tourism in India are as follows:

• India has world-class medical facilities, with excellent staff in all areas of medical care
• Consultation with leading doctors or specialists
• Indian hospitals are equipped with the latest electronic and medical diagnostic equipments
• Low cost medical treatment or health checkups
• Luxurious rooms within affordable ranges
• Accommodation for attendants or accompanying family members are provided
• Ayurveda Therapy and Spa resorts available for relaxing and refreshing
• Exclusive Indian cuisines, Indian movies, Indian music and Indian dance
• Diversified cultural heritage in the different states
• Some top tourist destination spots like Taj Mahal, Red Fort, Qutab Minar etc.
• Holidaying, family reunions, festive occasions and medical checkups–all in one tour to India

Although there are many countries giving world-class medical assistance to the medical tourists who are seeking overseas healthcare or low cost healthcare, India attracts the most. Since it offers a beautiful holiday destination, apart from having a wide variety of low cost medical treatments, good hospitals and medical staffs, it is the foremost choice among people. Medical tourism India or health tourism India is an emerging concept whereby people from all over the world visit India for their medical and relaxation needs

Corporate Expectations by Ms. Swati Sinha

INLEAD conducted an Industry expert session for the newly commenced April 2013 Batch. The workshop was delivered by Ms. Swati Sinha- Manager HR, Cheil India Pvt. Ltd (A Unit Of Samsung India). The topic for the session was Corporate Expectations where she briefed the students on the roles & responsibilities of a corporate and its role in an individual’s growth.

The lecture started with an explanation on Business v/s Corporates. The students were enrooted with main type of businesses in private sector that primarily involves large, medium & small scale companies. During her interaction with the students various departments such as Client Servicing, Business Development, Creative, Support function, Production/Operation, Planning were explained citing various examples from the industry.

In the session Ms. Swati highlighted on the corporate expectations such as mentation, communication skills, business awareness, team work, leadership & followership, learning from chaos etc. Students were also guided on importance of organization in an individual’s growth and why do companies prefer to hire people who have done specialized courses that implicate skill based learning.

The company’s ways of finding the ‘right fit’ was another topic of discussion focusing on behavioral techniques and technical ways. The discussion also involves “How to decide which company is right for you” was another confabulation by the expert taken on with the students.

According to Mr.Neeraj Sharma, April’13 International Hotel Management Batch: “The lecture taught us to think out of the box and have passion for the field we choose”

According to Ms. Aditi Mohan, Event Management & Public Relation Batch: “One should always research in depth about the company before we sit for the interview”

To conclude, the lecture gave a holistic overview of what the industry expects of as potential employers, exemplifying each element.

Research and Markets: Facilities Management Services Market in India 2013

India woke up to facilities management services when companies started outsourcing their non-core activities to different vendors. Non-core services would refer to activities in the likes of cleaning, maintenance, housekeeping, electrical and plumbing and other multifarious issues. Biggies would generally outsource these activities to vendors as an initiative for cost cutting move. Facilitiesmanagement comprises a wide range of services that are common to all organizations.

Presently, facilities management has widened its reach to every infrastructural facility that requires maintenance including shopping malls, airports, hospitals, hotels, metro rail and others. With the passage of time facilities management is expected to experience robust growth riding on the infrastructural developments in the country.

The report begins with a snapshot of macro-economic indicators in India. It proceeds towards giving a brief introduction to the term facilities management and its definition. It also provides with the categorization of the broad types of services in facilitiesmanagement along with a break-up of the same in India.

The introduction section ends with an overview of the diverse applications of facilities management services. This section gets followed with an overview section which throws light on both the global as well as the Indian market for facilities management services.

The following section deals with the major types of contracts that are generally processed in this sector. Brief descriptions of the same help to understand the flowchart of the activities and the contract segmentation throws light on which contracts have more takers and how the sector usually works.

An analysis of the drivers explains the factors for growth of the industry that include boom in real estate, rise in infrastructural development, growth in retail sector, growth of hospitality sector and improving healthcare scenario.

Hospitality is hailed as yet another revenue generating segment for facilities management services as hotels and eateries compartmentalize a significant portion of their costs for their upkeep and maintenance.

The major trends identified in the sector include standardization of procedures, facilities management as a stream of study, mechanization of services, project management and general contracting services continuing to evolve and investments and M&A activity in facilities management sector.

The following section deals with the industry association that defines the sector in India and deliberates on the general overview, membership and benefits of the same.

The competitive landscape section begins with the Porter's Five Forces Analysis, illustrating the competitive rivalry, bargaining power of suppliers and buyers and threat of new entrants and substitutes. The section includes competitive benchmarking of the top players operating in the Indian facilities management services market.

The report also features brief profiles of major domestic and foreign players in the market and a snapshot of their corporation, financial performance along with the key financial ratios, business highlights, their product portfolio and SWOT analysis, thus providing an insight into the existing competitive scenario.

The report concludes with a section on strategic recommendations which comprises an analysis of the growth strategies for the facilities management services market in India.

Below Mentioned are some of the topmost companies in the facility management domain:

Public Companies

·         Jones Lang LaSalle Incorporated

Private Companies

·         A2Z Infraservices Ltd.

·         BVG India Ltd.

·         Compass India Support Services Pvt. Ltd.

·         Dusters Total Solutions Services Pvt. Ltd.

·         George Maintenance Services Pvt. Ltd.

·         Mechbulls Management Services Pvt. Ltd.

·         Property Solutions India Pvt. Ltd.

·         Updater Services Pvt. Ltd.

·         ISS Facility Services India Pvt. Ltd.

·         Knight Frank India Pvt. Ltd.

·         L J Hooker India

·         Tenon Property Services Pvt. Ltd.

For the full report one can refer to the below mentioned link:

http://www.researchandmarkets.com/reports/2510089/facilities_management_services_market_in_india

How Technology Is Changing Events

Basic Life Support & Disaster Management Workshop

As a part of its continuous Healthcare Training Initiative, INLEAD facilitated a workshop on the Basic Life Support (Cardiopulmonary Resuscitation) & Disaster Management at Pushpanjali Crosslay Hospital, New Delhi. Basic Life Support (BLS) is the level of medical care which is used for victims of life-threatening illnesses or injuries until they can be given full medical care at a hospital. It can be provided by trained medical personnel, including emergency medical technicians, paramedics, and by laypersons who have received BLS training. BLS is generally used in the pre-hospital setting, and can be provided without medical equipment.

The students got an opportunity to practice the steps of BLS on the dummy which gave them hands on exposure.

·         According to Ms Nikita, Jan 2013 Batch: “Training in BLS will help me in future to manage & control the emergency situations well.”

·         According to Ms Aarzoo, Jan 2013 Batch: “Lecture by Dr. Sandeep Jain, Trauma Surgeon at Pushpanjali Hospital taught me how to provide emergency care to the person with problem in Airway, Breathing & Circulation.”

The students felt confident at the end of training module. The workshop also included  an in-depth learning about the disaster management, which is a natural or man-made event, whether internal or external, in which the needs of a patient overextends or overwhelms the resources needed to care for them. Disaster Management module helped them to learn types of Disaster management, Zones of Disasters, Principles of Disaster Triage etc.

According to Dr. Eesha Arora, Healthcare Faculty at INLEAD: “The one day workshop briefed the students with the importance of the Disaster Management, chain of survival & the difference between the Adult BLS, Pediatric BLS & Infant BLS. It was a great learning experience.”

Asking the “Right Questions” can get you hired.

Very frequently job-seekers are advised to ask “Right Questions” to the employer at the end of their interview. If you have ever wondered what exactly constitutes “Right Question” read ahead:

While compensation, work-hours and schedule flexibility are some natural enquiries you may have, they are generally better to ask once you have a job offer in hand. In your first interview focus on building the right impression and emphasize on what you bring to the table.

1.    "If I were to start tomorrow, what would be the top priority on my to-do list?"

This question is a “buy one get one free” in the line-up for benefits. Not only will the answer give you a fair idea of the position and job profile, it also demonstrates your interest in getting started immediately. 

 

The added bonus lies in the Jedi mind trick: You already have your interviewer picturing you as the position holder.

2.    "What attributes does someone need to have in order to be really successful in this position?"

The answer to this will be very telling. "Creative" and "intuitive" can be translated to mean you will be on your own, while "patient" and "collaborative" could mean the opposite.

While the answer to this question will allow you to assess whether you'll be a good fit, it will also get your interviewer to look past the resume and see you as an individual.

3.    "What improvements or changes do you hope the new candidate will bring to this position?"

This answer can shed light on what might have made the last person lose or leave the job, as well as tip you off on the path to success. Asking this shows an employer you are eager to be the best candidate to ever fill this position.

4.    "I know this organization prides itself on X and Y, so what would you say is the most important facet of your culture?"

This question is sure to impress. It shows you researched the company, and gives you a chance to gain insight into what values the company holds highest.

5.    "I appreciate your time today. What’s our next step?"

First, reiterate that you’re interested in the position (assuming you still are, of course!), and ask the following non-presumptuous questions about what’s next in the hiring process.

Finally, don’t bombard the interviewer with a laundry list of questions. If the interviewer seems engaged in the conversation and encourages you to keep asking, great. But if you see him / her looking at the watch, time to wrap it up! It’s best to pick a handful of questions that are most important to you and leave on a positive note.

The 15 Biggest Time Wasters