INLEAD facilitated a
workshop on “PR - A decade ago & now. What’s Changed & What’s Not“ by Ms. Meera Krishnan, CEO, Lexicon PublicRelations & Corporate Consultants (P) Ltd. The Industry Expert Lecture was
conducted for October’12 and April’13 Event Management and Public Relationsstudents.
The session began with Ms. Krishnan
introducing the class to the concept of Public Relations. She encouraged the
students to think and state what, according to them, was public relations. She
then further elucidated how PR was all about managing the perception that
someone has for a brand or an individual. She discussed, quoting live examples
from the industry, why a business entity needs to know its PR requirements and
needs.
The session focused broadly on the
evolution of Public Relations Industry in the past decade. The lecture threw
light on the various aspects pertaining to the constant changes affecting the
industry. She discussed how factors like boom in the internet, MNCs coming to
India and the changes in media have affected the evolution of PR industry, which
ultimately has opened the roads of PR in sectors like Technology, FMCG etc. The
introduction to the emerging trends in PR & Media gave students food for
thought and made them understand and recognize the level of Public Relations as
an industry, 10 years ago and now. This would definitely help them for the
future and would enable the students in creating the right career for them in
the field of PR.
According to Ms Priyanka Wadehra
Event Management & Public Relations Oct’12 Batch: "Ms.
Meera Krishnan gave us an insight of what PR is and this expert session is
definitely going to help me in understanding the roles and responsibilities of
a PR official and would help me focus more on the field. She seemed very
passionate about her work and this was evident in the session."
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