INLEAD
conducted an Industry visit for Event Management and Public Relations July 2012 & Event Management Jan 2013 Batch. The Society of Indian Automobile
Manufacturers (SIAM) organized the third International
Bus & Utility Vehicles Show between 15th and 18th of February. The
expo took place at the Greater Noida Expo Mart focusing on SUVs, buses and other
utility vehicles.
It was
an in-depth learning about organizing an exhibition. The students had had an
opportunity to witness diverse types of production platforms, new technology
based lighting, audio & sound systems. It also helped them to learn crowd
management, parking & security arrangements for corporate events. It was a Special Exhibition offering a
learning experience for students with events and activities organized to ensure
visitors can glean as much information and inspiration as possible. It was a
platform where in students got an overview of visual merchandising, kiosks,
displays through hoardings, and sponsorship activities for an event. It also
showcased various ideas about peculiar flooring for displays in automobile
industry. Students had a clear sighted observation from registration counters
to exit check systems.
According to students it helped
them in understanding the execution of corporate events and exhibitions, about different
types of LED’s, audio & video, lighting, platforms etc. and enriching their
knowledge base about exhibitions which are done on a large scale. Overall, it
was an over-whelming experience of corporate event & exhibition for the
students which inherited them with knowledge of 3D environments, stand designs,
exhibition displays based on ‘design and build’, creativity, innovation,
fabrication, carpeting, hanger designing, branding, lights, signage, floor plan
designing, exhibition badges etc.
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