INLEAD conducted an Industry Expert
Session for Events Management and Public Relations July 2012 & Jan 2013
batches. The session was conducted by Ms Pooja Pathak- Director and Content Head at Media Mantra. She
had an interactive session with the students on “Role & Importance of Public Relations in
Corporate". The
lecture started with an introduction on Public Relations. She explained how PR
is different from other communication tools like advertisement, publicity,
events. She explained “The Game of PR”, with a case study of “Nino Bambino:
Organic Baby Clothing”. In this, she elaborated on:
The connect was taught between PR –
Awareness – Adoption – Free Publicity. A
group activity was also the part of the lecture. It was based on review of
variant business magazines on the basis of PR Elements. This activity concluded
with learning’s & experiences about how does Public Relation functions in various
corporate & sectors. To conclude, the students were given a deep learning
about the subject from the ground level, classifying various myths about PR and
exemplifying each element.
There was also a discussion on:
PLUNGING INTO THE WORLD OF PR, focusing on:- Media Monitoring
- Industry story tracking
- Competitor mapping
- Client servicing
- Devising PR Plans for the Clients
- Follow up with the media
- Weekly and monthly dossier
According to the students:
- Jatin Gulati (Event Management and Public Relation, July, 12) :“It was a transparent and practical way to know the PR Industry ”
- Supriya Sikka (Event Management and Public Relation, Jan 13) : “PR is one of our subject in the curriculum and thus the lecture helped us, as practical examples of the industry were shared”
To conclude, the students were given
a deep learning about the subject from the ground level, classifying various
myths about PR and exemplifying each element.
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