Wednesday, February 13, 2013

Role and Importance of PR in Corporate World.


INLEAD conducted an Industry Expert Session for Events Management and Public Relations July 2012 & Jan 2013 batches. The session was conducted by Ms Pooja Pathak- Director and Content Head at Media Mantra. She had an interactive session with the students on “Role & Importance of Public Relations in Corporate". The lecture started with an introduction on Public Relations. She explained how PR is different from other communication tools like advertisement, publicity, events. She explained “The Game of PR”, with a case study of “Nino Bambino: Organic Baby Clothing”. In this, she elaborated on:

  •  Is PR about Advertisements?
  • Is PR about advertorials or editorials?
  • Is PR about publicity?

The connect was taught between PR – Awareness – Adoption – Free Publicity.  A group activity was also the part of the lecture. It was based on review of variant business magazines on the basis of PR Elements. This activity concluded with learning’s & experiences about how does Public Relation functions in various corporate & sectors. To conclude, the students were given a deep learning about the subject from the ground level, classifying various myths about PR and exemplifying each element.

There was also a discussion on: PLUNGING INTO THE WORLD OF PR, focusing on:
  •         Media Monitoring
  •     Industry story tracking
  •     Competitor mapping
  •     Client servicing
  •         Devising PR Plans for the Clients
  •         Follow up with the media
  •         Weekly and monthly dossier


According to the students:
To conclude, the students were given a deep learning about the subject from the ground level, classifying various myths about PR and exemplifying each element.

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