INLEAD conducted an Industry Expert Session for Events Management and Public Relations July 2012 & Jan 2013 batches. The session was conducted by Ms Pooja Pathak- Director and Content Head at Media Mantra. She had an interactive session with the students on “Role & Importance of Public Relations in Corporate". The lecture started with an introduction on Public Relations. She explained how PR is different from other communication tools like advertisement, publicity, events. She explained “The Game of PR”, with a case study of “Nino Bambino: Organic Baby Clothing”. In this, she elaborated on:
The connect was taught between PR – Awareness – Adoption – Free Publicity. A group activity was also the part of the lecture. It was based on review of variant business magazines on the basis of PR Elements. This activity concluded with learning’s & experiences about how does Public Relation functions in various corporate & sectors. To conclude, the students were given a deep learning about the subject from the ground level, classifying various myths about PR and exemplifying each element.
- Media Monitoring
- Industry story tracking
- Competitor mapping
- Client servicing
- Devising PR Plans for the Clients
- Follow up with the media
- Weekly and monthly dossier
According to the students:
- Jatin Gulati (Event Management and Public Relation, July, 12) :“It was a transparent and practical way to know the PR Industry ”
- Supriya Sikka (Event Management and Public Relation, Jan 13) : “PR is one of our subject in the curriculum and thus the lecture helped us, as practical examples of the industry were shared”
To conclude, the students were given a deep learning about the subject from the ground level, classifying various myths about PR and exemplifying each element.