INLEAD facilitated an Industry visit
for Event Management & Public Relations April 2013 batch students to the India International Leather Fair, scheduled
from 4th of July to 6th of July 2013.The exhibition
took place at Pragati Maidan, New Delhi focusing on Leather Products, machineries
and other allied industries related to leather production.
It was an in-depth learning about organizing
an exhibition. The students had an opportunity to witness diverse types of
production platforms; new technology based lighting, audio & sound systems.
It also facilitated their learning and understanding of the fabrication aspect
in an exhibition.
The
students were told about how an exhibition is conceptualized and sold in a
particular domain. They gained insight into setting up of the whole exhibition
which involved Octonorm stalls, the size of different stalls, the lights used,
etc. It was a good platform
where the students got an overview of visual merchandising, kiosks, display
through hoardings and sponsorship activities for an event. Students had an
opportunity to clearly observe the exhibition starting from the registration
counters to the exit check systems.
Overall, it was an over-whelming
experience. The combination of a corporate event & an exhibition, equipped the
students with knowledge of the 3D environment, stand designs, exhibition
displays based on ‘design and build’, creativity, innovation, fabrication,
carpeting, hanger designing, branding, lights, signage, floor plan designing,
exhibition badges etc.
- According to Mr. Parshant Garg (Event Management & Public Relations, July 12): It helped in understanding the various aspects of fabrication and execution of exhibitions.
- According to Ms
Sona Sharma (Event Management, Jan 13): We learned about ITPO and the concept of Exhibition commercially.
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