Agenda of the Industry Visit:
Overview of Retails Functions and Operations
What is More?
Aditya Birla Retail Limited is the retail arm of Aditya Birla Group, a $40 billion corporation. The company ventured into food and grocery retail sectors in 2007 with the acquisition of a south-based supermarket chain. Subsequently, Aditya Birla Retail Ltd expanded its presence across the country under the brand ― "more." with two formats ― Supermarket and Hypermarket.
“More” is a one-stop shopping destination for the entire family. Besides a wide range of products across fruits and vegetables, groceries, FMCG products, more also has a strong emphasis on general merchandise, apparels and CDIT.
On the 28th of March 2014,
students pursuing International Business Management from INLEAD visited Aditya
Birla Group-More Hypermarket in Gurgaon.
Introduction:
Hypermarkets
are what can be described as a complete destination shopping area, where one
can enjoy a day out with the entire family because of a simple fact that
hypermarket consists of variety of options under just one roof. The result is a
very large retail facility which carries an enormous range of products like
grocery, fruits & vegetables, general merchandise, electronics, computers,
mobile phones, apparel, footwear sports and FMCG products, with national,
international and house brands all under a single roof.
The visit ended with an interaction
with the HR manager in More Hypermarket and helped students to become more
aware of the retail operations.
INLEADers Speak:
Aditya,
student pursuing International Business Management from INLEAD: Overall
understanding of retail was great, learnt the practical aspects of Retail
operation
Sarath, student
pursuing International Business Management from INLEAD: Challenging to see the management and
inventory of so much of detailed product line.
INLEAD’s Spokesperson
Keep watching this space fore more...
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