Considering travelling to a cold place, an icy mountain, a tropical resort, an island in the middle of nowhere for a holiday? This season, try STAYCATION. What’s that you ask? Read on and find out.
Staycation also referred to as Holistay is a portmanteau of "stay" and "holiday". Simply stated, it is a time when a family or an individual stays at home sleeping in their own homes, but do indulge in leisure activities within driving distance. So is this a new trend; no not exactly, staycation had become popular during the recession times when families were forced to forego their holidays because of the economic crisis. It became popular during 2007 – 2010 during the financial crisis and in the UK in 2009 as a weak pound made overseas holidays significantly more expensive. The trend is catching up again similarly like another new trend that now is catching up is going back to the roots, where hotels are not actually selling luxury to lure the guests; it’s the rustic charm, which is attracting guests.
What has led to a marginal rise in this segment? So, when an individual or family actually goes for a vacation, there is a lot of planning that is cumbersome to many and also there are issues like unpredictable exchange rates, visa regulations and political instability that contribute to reluctance in travelling abroad. A personal observation is also that for many the reason for taking a break is …RELAXATION. But, how many of us do actually achieve this. In some cases we are busier than our normal working days. This however doesn’t lessen their itchy feet, and has led to an increase in “staycations” – which are vacations nearer to home. It is also a great way of exploring domestic tourism.
There is a misconstruction among many that travel is only valuable if you travel to other countries to see new cultures and foreign lands, but this is not true domestic travel can be just as much of a special experience as international travel. Domestic travel can be an enlightening and rejuvenating experience for those who cannot afford overseas travel.
So, what can one do to maximize a Staycation:
· Visit a local museums
· Arrange for a beach/pool party
· Go biking
· Catch up on a movie
· See a play
· Go shopping: women would love this while men would detest
· Catch up on sleep, hammock sound really relaxing
· Read a book
· Explore on a leisure activity
· Go to an adventure park
· Take a mini cruise
· Participate in environment conservation activites
· Read a book
· Indulge in wellness( Spa, Tai-Chi)
Ms. Bindu Menon,
Sr. Faulty, INLEAD