INLEAD conducted an industry visit to 10th Infra Educa Fair held at Pragati Maidan for its Marketing Students on June 23, 2012. Students were accompanied by one of the marketing faculties at INLEAD, Mr. Mohammed Amir. The sole purpose of industry visit is to give the students the hands on experience or the exposure about the industry in which they aspire, to turn out to be the future leaders. It gives a complete perspective to them about the corporate dynamics of the entire industry. In simple terms they are exposed to the real world, which will ultimately help them to come out as better professionals.
Through the education fair the students were exposed to the marketing practices adopted by the educational institutes with reference to courses like B. Tech, MBA, PGDM, Hotel Management, Nursing etc. They also observed the utilization of marketing tools like ambience, counseling skills, stall set-up, literature of various institutes and did a comparative analysis of it. They also analyzed the footfall of the students with respect to the courses being marketed like: B.Tech, PGDM, MBA, BSc Nursing, Hotel Management etc.