Monday, December 12, 2016

INNOVATIVE REWARD INITIATIVE – The Fulcrum Awards 2016

What is Fulcrum Awards 2016?
Fulcrum Awards 2016 is an initiative by Deepak Choudhary, Founder and Director, Event Capital. It was founded with a motive to acknowledge and honor the work of Individuals and teams churning out Award winning campaigns and forms a strong basis and acts as a strong back for the professional community.

It is an innovative way of awarding excellence in the public relations fraternity in India. Overwhelming and Proud Founder Deepak Choudhary, said, “It is a great privilege to organise the inaugural edition of Fulcrum Awards, where we have recognised excellence in the ever growing Public Relations business in the country. It is heartening to see a great response from the professionals to be a part of the Awards from year one itself. I would like to take this opportunity to congratulate all the winners and give my best wishes to those who entered the awards this year. I, along with Ben Smith from PR Moment India, look forward to hosting all communication professionals at the Fulcrum Awards 2017, which will be hosted at Praxis 2017.”
This is the first year of Fulcrum Awards, It got approx. 400 entries from over 70 Organisations. On 24th  September a gala Evening at Aamby Valley was held at Lonavla to announce the Winners. Winners were from across different organisations like Fevicol brand owner, Pidilite Industries for bringing dignity into the lives of carpentars, and FlipKart for its Big Billion day 2015 campaign.
The jury comprised of 17 esteemed communication Leaders, chaired by Sunil Gautam and Founder, Pitchfork Partners.
Major Categories are:
The Fulcrum Awards 2016 is an effort to recognise and applaud individuals and teams who work on award winning campaigns and are the backbone of the professional community. The first year kicks off with 38 categories divided under four sub heads with an objective to recognise both individuals and team contribution. 
The categories are:
Technique Awards: There are 12 sub categories under the technique awards that will be judged for outstanding campaigns
Consultancy Professional Awards: There are 10 individual categories that will honour professionals from PR consultancies
In-house professional: There are 10 individual categories that acknowledge the stars from corporate communication world
Special awards: These will honour five outstanding entities.  An Initiative to honour  men and women who are pivotal to a campaign and are the backbone of the professional community. The Awards system aim  to create a sense of pride among all those who submit entries.
The Public Relations Consultant Association of India (PRCAI) and Public Relations Council of India (PRCI) are the Association partners for The Fulcrum Awards. Ben Smith, Managing Director, PRmoment.com added, “The Indian PR community has shown the world that it has the intelligence and the skills to help brands communicate more effectively!”

The Fulcrum Awards nights received a huge participation of 500 professionals from the communication business, themed on honoring excellence in the profession. The Fulcrum Awards kicked off at Praxis 2016 with the announcement of The Lifetime Achievement Award, which was bestowed upon Irfan Khan, a veteran Public Relations professional. Over 30 other organizations were honored including wordswork, Avian Media, Adfactors, Value 360 Communications and more.
Such awards serve as huge motivators to companies & the ideators whose blood, toil & sweat, does get recognised. We are now eagerly awaiting Fulcrum 2017.
By:
Ms. Sakshi Vig
Faculty, INLEAD

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