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The Parle brand has been one of the largest manufacturers of
biscuits and confectionary for almost 80 years now. It is the brand behind
Parle-G, which is currently the largest selling and most loved biscuit in the
world. The company has about 145 factories in India and many more located
internationally, especially in southern Africa. The main aim behind the visit
was to get INLEADers acquainted with the daily working of a big brand like
Parle.
The visit started with Ms. Shweta, HR Officer, Parle,
Neemrana, giving a presentation to the students about the history of the Parle
G brand and how it has evolved from just one brand to the current 89 brands.
She also explained the students about the logistics behind the Neemrana factory
and the reason behind the success of the spread of their brands into the national
as well as international market.
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The Industry visit proved to be a great learning experience for
the students where they got a practical
view of all that they had studied inside
the classrooms.
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