Marketing Hackathon by ClickMyDay

The current startup culture in India needs a lot of support from Angel investors, Digital agencies and the media to be able to create a mark. Funding is very limited but opportunities are galore. In light of this, a startup ClickMyDay organized a Marketing Hackathon to share information and tactics with wannabe startups.

The event began with a session taken by Adobe’s Marketing Cloud Division Head, who spoke at length about the importance of Digital Analytics. He explained the various technical terms like impressions, bounce rate, clicks, etc and the importance of each of those to understand success of Apps &/or websites.

This was followed by an Angel Investor who focused on the importance of capital adequacy and financials of any business model. This was the first step towards getting funding.

Soon after OLA’s Marketing Manager spoke about the tactics that helped OLA to be the largest cab service provider in India and the huge number of downloads of their apps across different smartphone devices.

The session winded up with an ideation session where the various entrepreneurs came together to ideate and plan around their business models.

What made this event an even more special outing for INLEAD and INLEADers was that, Ms. Janvee Garg, one of the co-founders of ClickMyDay, is a former INLEADer, and seeing her achieve such massive success in the entrepreneurial world was a real inspiration for all the current INLEADers.

Jaya Anand, INBM Apr’15 MBA: “The event gave us an opportunity to interact with many startup entrepreneurs who were participating in the event.”

Jeevan Thakur, INBM Apr’16 PGDM: “I learnt lot about digital analytics from the speaker from Adobe and the various marketing strategies followed by OLA .”

Block the Clock Season 2

In order to provide a glittering welcome to the new April ’16 batch and a breather from the daily routine to all the other currently functional batches, INLEAD recently organized LEAD Activity – Block the Clock. The activity promised a day full of unlimited fun and fevour.

The LEAD activity – Block the Clock was conducted as an Orientation activity for the New April ’16 batch, however, saw participation from students of all the programs of EMPR, HEAD, INHM,INBM  Jan. ’15, Apr. ’15, Jul. ’15, Oct. ’15 and Apr. ’16 Batches.

Inspired from the TV game show – “Minute to Win it”, the activity comprised 15 fun-filled and energetic games. The students enjoyed participating in the games like ‘Key to success’, ‘Nose Dive’, ‘Noodling Around’, ‘Blow ‘em away’ and ‘Popcorn Garland’ to name a few. The frolic and excitement with which the students participated in these games was worth a sight.

Though it was a competitive activity, the students showed great sense of sportsmanship.  The activity organizers worked tirelessly to make the event a success. There were 13 winners in total and they, along with the Organizers were awarded with prizes by Mr. Deepak Sharma - Dean, INLEAD, Ms. Bindu Menon – Sr. Faculty, INLEAD, Ms. Monica Mor – Sr. Faculty, INLEAD.

The event was drawn to culmination with the crowning of Mr. & Ms. Fresher April ’16 which went to Mr. Jeevan Lal Thakur (International Business Management) and Dr. Gowthami (Healthcare Administration) respectively.

Mr. Sumit Chakravarty, Faculty, INLEAD, described the event as a “high energy and action packed activity that focused on giving a pleasant break for the students from their regular routine and encourage them to participate in a competitive environment.”