Thursday, June 19, 2014

Event Planning – The 5 W’s’

Organizing an event without planning can be a waste of both time and resources. Therefore remember the 5 W’s principle before you start planning an event.

Take a look:


WHY:
  • Why do you want to organize the event?
  • What do you want to attain from the event?
  • What is the objective of the event?

WHAT:
  • What will be the name of the event?
  • Who will be a part of the guest list?
  • What will the food and beverage menu include?
  • Who will the Guest List include?
  •  What will the budget be for the event?
  • What will be the entry fee for the event?

WHEN:
  • When are you going to organize the event?
  • Which date is suitable for the targeted audience?

WHERE:
  • Where are you going to organize the event?
  • Which is the suitable venue for the kind of event being organized?
WHO:
  •  Who will your organizers be?
  • Who will your sponsors be?
  • Who will the target audience be?
These basic principles if you follow will help you develop an event which will help you attract prospective clients in the future.

All the Best!

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