INLEAD organized an industrial visit to
Indian Badminton League on August 14th & 15th 2013
for Event Management & Public Relations and International HotelManagement students of July’13 batch. It was their first visit to give them
hands on experience as to what goes behind the working of one of the biggest
sports events in the country. Students were accompanied by their T&P
officer Mr. Navdeep Dalia.
On behalf of IBL, a briefing session was
taken by Mr. Ajit Menon - Chief Operating
Officer at The Niche Group (IBL’s Hospitality Partner), before all of
them were put to some real time work.The students had an exposure to a stunning,
electrifying on-stage spectacle from International artists. The students had an
opportunity to procure the knowledge of creativity and cutting edge technology that
goes behind in creating an Entertainment Extravaganza.
They witnessed a glimpse of Sports personalities
like Ms Saina Nehwal, Ms Jwala Gutta, Mr. Pullela Gopichand. They also saw a
scintillating and a spectacular performance from Bollywood Singer Ms Niti
Mohan. The students had a chance to learn the art of event conceptualization
& execution. Mr. Mika Singh, a very well know Bollywood singer had also
come to embrace the occasion and to cheer the audience.
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