INLEAD organized an industrial visit to Indian Badminton League on August 14th & 15th 2013 for Event Management & Public Relations and International HotelManagement students of July’13 batch. It was their first visit to give them hands on experience as to what goes behind the working of one of the biggest sports events in the country. Students were accompanied by their T&P officer Mr. Navdeep Dalia.
On behalf of IBL, a briefing session was taken by Mr. Ajit Menon - Chief Operating Officer at The Niche Group (IBL’s Hospitality Partner), before all of them were put to some real time work.The students had an exposure to a stunning, electrifying on-stage spectacle from International artists. The students had an opportunity to procure the knowledge of creativity and cutting edge technology that goes behind in creating an Entertainment Extravaganza.
They witnessed a glimpse of Sports personalities like Ms Saina Nehwal, Ms Jwala Gutta, Mr. Pullela Gopichand. They also saw a scintillating and a spectacular performance from Bollywood Singer Ms Niti Mohan. The students had a chance to learn the art of event conceptualization & execution. Mr. Mika Singh, a very well know Bollywood singer had also come to embrace the occasion and to cheer the audience.
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