Venue Management and Operations in Event Management

The first thing that we inquire about whenever someone asks us to accompany him/her on a particular event is about the venue, the place where the event is scheduled to take place. Venue is of prime importance to the attendees for a lot of reasons. Firstly, they make their decision of attending or not attending a particular event based on the venue’s location and distance from their homes. Secondly, an event happening at a particular location speaks volumes about the scale of the event and the type of crowd that one can expect.

Venue of an event is not only important to attendees but it is equally if not more important to Event Managers. An event manager has to take into account a lot of factors before locking in a particular venue for an event as his duty does not end there. In order to get our students acquainted with this dimension of event management, INLEAD recently facilitated an industry expert workshop on Venue Management & Operations.

The workshop conducted by Mr. Ankush Roy Choudhury, Assistant Vice President - Twenty First Century Media Pvt. Ltd. offered great insights into the nitigrities involved in the process of Venue Management and Operations, right from the selection of the venue to the final culmination of the event.  The session which primarily focused on Sports Events Venue Management and operations, started with a brief introduction on Sports Management & Marketing. The extremely interactive session dwelled deep into the various elements of venue management like maintenance, housekeeping, filed of play, permissions, facilities, hospitality and many more.

The workshop proved to be a great learning experience for the Event Management and Public Relations students and added another feather in their knowledge cap.

Time Warp 2015!

All work and no play makes Jack a dull boy. 

'Bit Dicey'

Following this philosophy, INLEAD recently organized Time Warp, a fun activity for its students. The activity which had students from all the current batches in attendance proved to be a breather from their daily study routine and left them with memories to cherish for life.

An air of fun and excitement engulfed the INLEAD campus for two long hours on Thursday as 15 super-fun games unwrapped one after another.  The games which were conceived and fully tried and tested by LEAD faculty, Ms. Priya Bali and Mr. Sumit Chakravarty, were an interesting mix that tested the participant’s concentration, response and intelligence quotient.

'Face the Cookie'

Games like Bit Dicey – which involved balancing three dices on a scale in your mouth and a race to the finish line, tested the participant’s concentration potential in a room full of hooting and cheering crowd. On the other hand, activities like Face the Cookie—which involved moving a cookie placed on your forehead to your mouth using nothing but your facial expressions was a great test of developing quick techniques for different tasks. Various other games like Gemstick- which involved sucking Cadbury gems from a bowl using a straw and then dropping it in a bowl kept on the other end had the audience in splits from start to end.

Time Warp was organized with a vision of adding a sense of competition and enthusiasm as a way of life in students.  The excitement and participation shown by INLEADers was worth a sight and took the momentum of the event to a whole new level. Though it was a competitive activity, INLEADers showed great sense of sportsmanship and encouraged each other to take part in the various games.

The event culminated with the joyful winners receiving their prizes and certificates from Mr. Deepak Sharma - Dean, INLEAD, Ms. Bindu Menon – Faculty, INLEAD, Ms. Parul Sardana – Faculty, INLEAD and Ms. Priya Bali – Faculty, INLEAD.

Overall, the energetic event recharged INLEADers mind and body and added precious memories to their student life album.

Niche Areas of Event Management- Event Industry Review (Part-2)

Niche Areas of Event Management  

Just like in the Medical field, where one decides to become a doctor, dentist, physiologist etc. Similarly, once you have zeroed in on event management as your career path, you can further narrow down your field of interest in the event management domain.

Event management is a big wide world in itself. There are weddings, sport events, award functions, family functions and corporate events like conferences, seminars etc. taking place throughout the year.  You can choose to stick with one niche and make your career out of it or you can choose to keep dabbling between different niches. The four main niches under the even management domain are as follows.

• Wedding Management- Weddings in India have now become an elaborate affair. It’s no longer just about the regular band, baaja and baaraat. The scene has now progressed to an A-list band, an A-list Bollywood celebrity performer and a designer wear cladded baaraat, and anything below that, is just not acceptable. In order to make these once in a lifetime weddings a reality, wedding planners have now become an indispensable part of the wedding scene in India and abroad. 

Courtesy- Google

As a wedding planner, you are the engine who is driving the shatabdi train called wedding.  You are the one who is responsible for keeping the various coaches of this train like decorations, accommodation, Food and beverages etc. in sync with each other and running at a decent pace in order to reach to the final destination called the D-Day. So, a wedding planner is actually the third most important person at a wedding, losing the first and second position only to the bride and the groom respectively.

The industry which is currently pegged at around Rs. 100,000 crore is growing exponentially with each passing day. So, if Glitz, glamour and communication are your things, then wedding management is the niche for you.

• Corporate Events- Events have now become the flavor of the corporate industry. You can witness events like trade fairs, auto expos, symposiums, conferences and seminars etc. taking place almost round the year. Such events allow people from the same industry to meet and remain updated about the various trends and happenings of the industry. They even offer a big inflow of business in some cases. 

• Sports Events- Imagine yourself in a stadium full of cricket crazy fans shouting KKR, KKR or any other IPL team of your choice at the top of your voice. Now imagine yourself doing this in almost every other IPL match. Sounds like a dream, right? Well, this could be your life if you decide to enter the big and adventurous world of sports events. 

Besides IPL, the recent much-hyped fight of the century between Mayweather and Pacquiao was another sports event that made it into the top sports events of the year till date. The mega sports event drew more than three million pay-per-views, making it the most watched sports event of all time. The figure holds testimony to the fact that the world of sport events and its market is growing like never before.  So, if sports and events are your two greatest loves, then sports event management is the field for you.

• Award Shows/ reality shows/fashion events -  In the last one decade, the number of award shows, fashion shows and reality shows have almost tripled in quantity. In the earlier days, there used to be just one major annual Bollywood award show “Filmfare” but now, we have a Star screen, IIFA, Big Screen Entertainment taking place almost every month of the year. Same is the case with the fashion shows and television reality shows. The increase in the number of such events has led to a direct increase in the number of event planners required to arrange these extravagant events.  So, if the world of fashion and Bollywood stars has always fascinated you, then this niche might be your perfect match. 

Event Management as a career is a hot favorite nowadays. A professional degree in this filed can escalate your career to new heights and give you the desired edge over others in the field.

The first part of the industry review series can be read here.

Healthcare Administration as a Career Choice

Chanakya once said, “A person who cannot decide his goal, simply cannot win.” Clarity of mind and a determined approach towards the goal is the reason for the success of all the Ambanis, Adanis and all the other successful people that we rave about. They became what they are today because they had a clear goal in mind and the courage and passion to diligently work towards it.

In order to provide our Healthcare Administration students with that clarity of mind, INLEAD recently facilitated an industry expert workshop by Dr. P.N. Kakar on the prospects of Healthcare Administration as a career choice.

Dr. P.N. Kakar, Director-Medical Services, Anesthesia & Critical Care (Surgical), Panacea New Rise Hospital, Gurgaon, is an eminent personality in the healthcare sector with over 32 years of experience in Critical Care & Anesthesia. He has an extraordinary track record of giving anesthesia to over 75,000 surgical cases.

The session, which lasted for two and a half hours, proved to be an extremely enchanting and mind-stimulating experience for the students.

Talking about the role of healthcare administrators, Dr. Kakar emphasized that Healthcare administrators are like the leaders of the pack as they work as an interface between the internal management and outside community. He further discussed about the various types of hospital administrators, their scope of employment, job profile, key responsibility areas and salary potential prevalent in the field.

 Dr. Kakar even shared experiences from his three decades long career in order to give the student’s an insider opinion about the working of the industry.


The lecture concluded with Dr. Kakar providing the students with a few expert tips on keeping abreast with new technologies, laws and regulations in order to become a successful and efficient hospital administrator. This was followed by an extremely enthusiastic and interactive question answer round.

Event Industry Review- An A to Z guide to the Event Industry (Part-1)

You have your entire week booked with the various events and gatherings that you have to attend. Your favorite singer Mohit Chauhan is in town, your slightly loud but lovely cousin is getting married and at the end of the week, you have the elusively arranged- practically begged, borrowed and at the end stolen IPL V.I.P passes from your friend. You are all excited and can’t wait for the week to begin.

Let’s for once peek behind the veil and experience these exquisite shows from the other side of the curtain. Enter the world of an Event Manager.

Every event, be it the cozy yet stupendously sun-drenched Goan beach wedding or the fun and adventure laden weekend trip to Mountaineering or even the grand anniversary celebrations your friend planned for her parents 25th anniversary bash or the exciting new episode of the latest talent hunt reality show, each and every event has an army of people working day and night planning, promoting and practicing every meticulous detail so that you can enjoy those few hours of the event to the fullest.  These behind the scene magicians are referred to as the Event professionals and the magic trick they perform is commonly called - Event Management.

Overview of the Industry 

“Without leaps of imagination, or dreaming, we lose the excitement of possibilities. Dreaming, after all, is a form of planning.” - Gloria Steinem

The Event Industry has been thriving like never before.  What was just a small pea in the pod a few years ago, has now transformed into a fully grown tree, shooting out more and more branches every now and then.  The Indian event Industry is a multi-crore industry hosting mega events and shows every day.

The Event Industry is a classic example of supply creating its own demand.  The coming up of various big event companies have brought in a unprecedented growth in the number of exhibitions, conferences, seminars and product launch events taking place. With these events now becoming a symbol of class and style, there’s no stopping this industry from growing further.

Event management basically deals with planning, organizing and finally executing an event. An event can be described as any planned public or social occasion or gathering. Everything from Wedding Planning, Product Launches, Concerts, seminars to birthday celebrations, anniversary celebrations comes under the domain of an Event.

Professions under Event Management 

There are a plethora of tasks that need to be taken care off while arranging an event.  Organizing an event is not a one man task. It requires a collaborative team effort where everyone dispenses their respective duties assigned to them.  A person interested in the field can choose from a number of options based on their skills and interests.

Career Avenues in the Event Industry can be broadly divided into three following categories:

1) Event Operations- This department has to carry out the task of coordinating and integrating all the operations within an event and its associated venues. They are the minds that know what will work and what wont. They try to keep their event management skills up-to-date by regularly adopting to new technologies and methodologies.

People into Event Operations are famously known as the backbone of any event.  Various profiles under event operations include Wedding planner, artists manager etc.

2) Event Marketing- Imagine the IPL without all the witty ads, promotional activities, the glamour and the innovative branded props and merchandize – You can’t because it won’t be too different from a Deodhar Trophy or Vijay Hazare Trophy, which were premier limited overs domestic cricket tournaments that hardly anyone knows  about.

You might have a fabulous, well planned event in place but all this hard work is of no use if you are unable to market your event well.  Event Marketing deals with devising a promotional strategy for an event in order to attract more and more attendees or customers. Currently, Event Marketing is in its guerrilla phase with the virtual and physical means of marketing crossing paths and working together.

In order to become an event marketer, one needs to be innovative, quick, smart and energetic enough to face any problem coming his way head on.  Various profiles under event marketing include Business Development Manager, Client Servicing Manager and Account Manager Etc.

3) Public Relations- The difference between a good event and a great event is a good PR strategy at work.  A good PR plan can help you generate more ticket sales, secure advertisers and sponsors for the event and create an excitement and buzz around the event. Besides performing all these functions, a PR manager is also representative of the event or the event company at the times of crisis. They are the ones who bear all the tough questions from the press and try to salvage the image of the company or the event at the times of crisis.  Various profiles under the public relation domain for event management include Public relation officer, corporate communication officer and brand managers etc. 


Stay tuned for Part 2. There’s a lot more left to share with you.

INLEADers visited Vivanta By TAJ, Gurgaon on 22nd May, 2015

Entering a five star hotel with an empty stomach and exiting it with a fully stuffed stomach after a gastronomical delight is one thing but entering a five star hotel and exiting it with a stomach full of knowledge is something else entirely. Well, INLEADers recently had one such experience when Vivanta by Taj opened the door to its five star hotel and functioning secrets to them during an Industry Visit. Sharing its name with one of the eight wonders of the world, Taj Mahal, Taj Hotels is considered as an emblem of luxury hotel experience in India.


The Vivanta Industry Visit was organized as a part of INLEAD’s initiative to make its students acquaint with the relevant industry that they are going to enter in the near future. The visit educated the students with nuances of functioning of an upper upscale hotel like Vivanta and familiarized them with the various departments operating in a typical hotel. Mesmerized and spell bound with the exquisite international interiors and elegant marble and Oakwood flooring in place, the students had an enriching and mind stimulating experience.

Vivanta is one of the four brands under the Taj Hotels and was recently voted as the World’s third best brand for the year 2014. The Vivanta property at Gurgaon is the 100th hotel under the Taj brand and is famous for being the only hotel in the city that allows pets to stay.

Courtesy- http://www.vivantabytaj.com/

Mr. Tushar Abrol, training manager, Vivanta by Taj, also held an interactive session with the students towards the end and answered their each and every question related to the hotel’s functioning with much exuberance.

 Overall, the visit provided them with practical knowledge about the functioning of an upscale hotel like Vivanta and gave them a clear and firm grip of the MICE concept.

Technology in Healthcare, the new member!

India’s healthcare professional and infrastructure shortage is one of the major reasons for its high mortality rate. According to statistics available from World Health, India ranks among the lowest in the number of hospital beds per 1,000 people. With just 0.9 beds per 1,000 people, the country is far below the global average of 2.9 beds.

In an effort to change this scenario and provide the healthcare industry with the best lot of Healthcare Administrators, INLEAD recently facilitated an Industry Visit to Columbia Asia Hospital, Gurgaon.  The visit to the 100 bedded multi-specialty hospital was a part of the institute’s continuous Corporate Training Initiative for its students.

The industry visit provided INLEADers with a great opportunity to closely observe the working of an International Hospital like Columbia. They also came face to face with various modern and international technologies being employed by different departments of the hospitals for various hospital processes.

Technology has now become an integral part of the modern day healthcare. A lot of healthcare of the present and the future have their foundation in Technology.

The visit began with the hospital’s HR Manager briefing the students about the hospital and then taking them for a facility tour. The hospital staff was more than welcoming towards the students and answered their each and every question with much enthusiasm.

Columbia Asia Hospitals Pvt. Ltd. is known in the industry for their clean, affordable, efficient and accessible Hospitals. It is one of the first healthcare companies to enter the Indian market through 100 % Foreign Direct Investment (FDI). The hospital established in 2008 has been successful in becoming one of the prominent names in healthcare in Gurgaon in no time.

Money Matters!

Revenue Management has for long been the cornerstone of every successful enterprise but with the emergence of ecommerce and various other such trends, this concept has seen some drastic changes over the years.

In order to keep our students abreast with the latest trends and techniques of Revenue management, INLEAD organized an Industry Expert session with Mr. Sandeep Joshi, General Manager of Fortune Select Excalibur, Gurgaon on 15th May, 2015. Mr. Joshi has over 24 years of rich experience in the Hotel Industry.

The session which lasted for over two and a half hours covered the A to Z of revenue management. From addressing the basic question of ‘What is Revenue Management to its latest techniques like SPARR (Special Potential Average Room Rate), Mr. Joshi made sure that INLEADers didn’t miss out on any important information.  He burst out the popular myth that revenue management only deals with money management and educated the students that the concept basically deals with making sure that the right product reaches the right customer at the right time and at the right price.

Talking about the concept’s origin, Mr. Joshi enlightened the students that the concept was first introduced in the 1970’s by the airline industry.  It was invented by major US Carriers after the airline deregulation act forced them to compete with new low cost carriers.

Mr. Joshi kept the entire session quite lively and interesting by incorporating his own professional experiences throughout the session.  Listening to Mr. Joshi’s journey from an assistant catering head to a General Manager in a world renowned Hotel instilled the students with gumption and excitement for a bright future.

In the end, the session concluded with Mr. Joshi encouraging the students to stay focused on their long term goals and keep working hard towards achieving them.

Dramazaa- Lots of Drama and lots of mazaa

Cinderella, Aladdin, Sanjay Dutt, Mirza, Sahiba, Madhuri Dixit, Shah Rukh Khan, Salman Khan and a deadly ghost, all under the same roof. Seems unbelievable, right? Well, the INLEAD campus achieved this unattainable feat yesterday when our newly christened INLEADers of the April 2015 Batch reprised these evergreen characters in their respective musical acts.

The LEAD Orientation activity - DRAMAZAA was conducted for all the programs of the new batch. The event was a grand hit and witnessed some amazing and breathtaking acts from the fresh batch.

‘Mujhe Pankh De Do’

Dramazaa as the name suggests had lots of drama and mazaa to offer.  It showcased five acts – ‘Tingfisher’s Bolly Fiesta’, ‘Sahiba-Mirza – An eternal Love Story’, ‘Aladdin in Love’, ‘Yeh Raat – A mystery’ and ‘Mujhe Pankh De Do “each depicting various genres of theatre like Comedy, Romance, Fantasy, Horror and Social respectively.  Each act was beautifully crafted and reflected the sincere hard work put in by the students.

In the end, ‘Mujhe Pankh De Do’-A musical act depicting the plight of modern Indian women won everyone’s heart including the judges and walked away with the best act prize.

Besides DRAMAZAA, the students also contested for the Miss and Mr. Fresher title the same day. Dr. Akanksha Yadav from Healthcare Administration, and Mr. Anil Kumar from Event Management and Public Relations, were awarded the Miss Fresher and Mr. Fresher title respectively. The fun-filled day ended with a DJ session for the students.

Management and Healthcare- the new best friends

For most of us hospitals have always been synonymous with Doctors and nurses as these are the people with whom we mostly interact with while in a Hospital.  But, there is more to a hospital than just them. Every hospital has an army of people managing the daily working of the hospital in order to make sure that each and every patient is treated at the right time and by the right specialist doctor.  They are the ones who foresee that each department works smoothly and the hospital is able to meet its healthcare objective.

In order to make our healthcare administration students acquaint with the basic functioning of a Hospital and its services, INLEAD recently organized a visit to Max Super Specialty Hospital, a 504 bedded super-specialty hospital located in the heart of South Delhi, Saket. The hospital divided into East and West Wings, is one of the premier names in the healthcare industry.

Healthcare in India has grown at an unprecedented pace over the last ten years and has now become one of the largest sectors in India-- both in terms of employment and revenue. India with its well-trained pool of medical professionals is considered as a major player in the healthcare industry all around the world.

The budding Healthcare professionals of INLEAD had an awe inspiring and knowledgeable experience at the Industry visit. Meeting the hospital’s experienced management team gave them an extensive exposure of how to run and manage a large chain of hospital like Max. Accompanied by the Hospital’s HR representative, INLEADers were given a facility tour of the hospital and its various departments.

The visit gave the students great insights into the in-patient and support areas of a Hospital. It also gave them a broad overview of the industry that they are going to enter in the near future.
INLEAD believes in a perfect amalgamation of practical knowledge with theoretical knowledge and such Industry visits are a step towards just that.

Inside Asia’s Largest Oven

What’s better than being welcomed by the sweet aroma of freshly baked goodies? The students of INLEAD recently had one such experience when they got a chance to visit the Neemrana plant of Parle Biscuits Pvt. Ltd., the company behind the tastiest and the most famous biscuit in the world, Parle G. The visit was arranged by the institute as a part of a Corporate Training Initiative for its students. Till now what was just their favorite biscuit brand that they enjoyed with their daily cuppa morning tea, turned out to so much more towards the end.

INLEADers got an exciting opportunity to witness the daily functioning of a world renowned brand like Parle. The Parle Product Team was more than welcoming towards the students and even matched their enthusiasm levels.  The team treated the students with a video presentation about the various products, operational mechanism, manufacturing process, and quality control practices adopted at the Neemrana manufacturing plant. They also got a grasp of the latest packaging techniques, Supply Chain Management of Parle Products, Quality Control Mechanism, and the company’s Market Strategy at play.

Courtesy: www.slideshare.net

The highlight of the visit was the introduction to Asia’s largest Oven and its functioning. The 260 feet long oven is being used to manufacture various different types of products at the plant.


Overall, the industry visit provided the students with great insights into the working of an International brand like Parle and instilled in them hopes and aspirations to work in such a company in the near future.

What Corporates Want?

INLEAD campus has been abuzz with excitement and nervous energy with a fresh batch of future industry leaders joining the ranks. Their first expert session was undertaken by Mr. Jayant K. Sood, Head – Corporate & Company Secretary, Indorama Synthetics (India) Limited addressing the perennial question – What the employers are looking for in a candidate when appearing for interview. All students at INLEAD from diverse backgrounds and locations are bound by the common aspiration of professional success and they will be facing their first internship interviews in a few months’ time. The session titled “Corporate expectations and Industry Orientation” addressed the same issue and witnessed an enthusiastic participation by the students.

Mr. Sood began the session by asking the students’ one simple question, “What do you want to be in life?” The hands raised were many, while some said a successful ‘Businessman’, others said ‘CEO’ and some said a ‘Global HR’. This is when Mr. Sood pointed out the need to have a clear goal in life in order to become a successful professional.  Along with having a clear goal, there is also a need to have a passion and zeal to work towards that particular goal.

‘Self-Belief’ was the keyword most used during the session. Mr. Sood enlightened the students that a strong belief in oneself is the mantra to survive this concrete ‘corporate jungle’.  According to him, one should never under estimate oneself and always work towards acquiring the numero uno spot. He also encouraged the students to expand their horizons and look beyond the obvious as there is a huge world out there beyond our senses.

Addressing the basic question that was circling every student’s mind, Mr. Sood shared some useful insights from his own experience. According to him, the secret to excel in an interview is to be well-informed about the company and the job-profile you’re applying for. Further, a well-groomed personality with excellent communication skills will help an individual excel over his contemporaries.

All in all, the session was very successful and informative and gave the students a brief preview of what the corporate world holds for them in the future.

“It was a very informative and deliberative session. I have a much clearer vision about my goal now,” said Ankit Kumar Shaw, International Business Management, Batch : April’15 MBA  (1st Year).

INLYMPICS 2015: Annual Sports Fete kick-off new energy amongst students!

“If I can turn back time,

I would love to be a student again,

I miss my friends a lot. I miss the fun.  I miss the life of being a student again…”

Reading these few lines must have given goose bumps to many of us. It’s only when we grow up we realize the real fun of being a student, of being a little immature, of being a little silly…

Well, who says Entering a College means an end to the fun part of life? Wrong, wrong…..

INLEAD very well understands that studying and fun go hand in hand because ‘All work and no Play would certainly make Jack a Dull boy’.

AT INLEAD, we organize sports fete each year, named INLYMPICS that not just celebrates fun, but also focus on incorporating the skills of team-building, strategic thinking and unleash sportsmanship amongst students.

INLYMPCS 2015, held on March 13, 2015, brought in some electrifying energy and action across the campus. The activity initiated with the distribution of students into various teams with bands of different colors - Red, Yellow, Blue, Green, Golden and Orange. The entire activity was categorized into rounds of three games like Blind Race, Arm Wrestling, Bull's eye, Hoopla, Dog and the bone, and Tug of war to name a few.

Students dressed in their best of track-suits and sneakers made the campus look all more lovely and vibrating. The adrenalin rush was quite visible while they shouted, screamed for their respective teams. A competitive activity though, students exhibited excellent teamwork and sportsmanship in INLYMPICS2015.

Not to miss are our activity organizers Anshika Srivastava, Mohd. Tanveer Alam, Rukmini Nair, Munmum Patowary, Gaurav Singhal, Mukul Bhardwaj and Abdul Majid who worked tirelessly along with the faculty to make the event a success. Another highlight of the event was a promotional counter set-up by the executives from Shopclick.com, an upcoming shopping portal to promote their business. The students got an opportunity to register themselves and leverage the benefits of online shopping through earned promotional vouchers.

And the winners, the Team Orange (Jyothi M, Vimal Raj John, Mudit Rana, Sriram Gaikwad, Navneet Kumar Yadav, Nikhil Mahajan, Dhananjay Kumar, Rajpal) and the Organizers were bestowed with prizes and certificates by Mr. Deepak Sharma, Dean, INLEAD. The event was drawn to culmination with distribution refreshments and drinks by team RedBull.

 And soon fun-filled INLYMPICS 2015 ended, creating plethora of memories for the years to come and wishing for a little more energy, a little more enthusiasm, a little more fun, a little more childishness in the coming years…

INLEADers are organizing #Ready4Winter – A Clothes Donation Drive

Every winter our underprivileged friends take shelter under flyovers, on footpaths, underpass, bus stops & train stations. They face harsh winters on the streets without even basic clothing.

But we can help!

As you unpack your winter grab, spare a thought, and a garment, for those who are not as fortunate. You can deposit the same at INLEAD campus on or before Friday, 5th December 2014.

You are welcome to join us in distributing the same on 11th December 2014. 

Share the message of #Ready4Winter and spread the warmth.

Ping us for any further queries / details.

EMPR Students Responsible for Event Operations at 'HUM HAIN Umeed-e-Kashmir'

The entertainment industry led by the Event and Entertainment Management Association (EEMA), the Film and Television Producers Guild and the global media conglomerate Zee Entertainment Enterprises Ltd.(ZEE)  initiated a fund-raiser campaign, “HUMHAIN Umeed-e-Kashmir" to raise funds and awareness for flood stricken Kashmir.

HUM HAIN Umeed-e-Kashmir attempts to work alongside several NGOs, Government Bodies, celebrities and civilians to give the cause a unified voice. The concert included a list of celebrity performers that appeal and urge viewers to donate to key NGOs and specified Disaster Relief Funds in support of the Kashmir relief project.

The campaign’s highlight was the creation of simultaneous live events on ground across New Delhi, Mumbai, Chennai, Bangalore, Hyderabad, Kolkata and Jaipur on 18th October with the main event being held at the Indira Gandhi Stadium in New Delhi. INLEAD Event Management and Public Relations students were responsible for Event Operations and crowd management at the IGI stadium.

HUM HAIN-Umeed featured a veritable who’s who: Aamir Khan, Amitabh Bachchan, Vishal Bhardwaj, Farhan Akhtar, Ranbir Kapoor, Gulzar, Ayushman Khurrana, Sukhwinder Singh, Pritam, Kavita Krishnamurthy, Anupam Kher, Imtiaz Ali, Mukesh Bhatt, Zaheer Khan, Virender Sehwag and many more.

INLEADers Participate in the 7th Edition of the Airtel Delhi Half Marathon 2014

On Sunday, 23^rd of November’14 the nation’s capital hosted the 7^th edition of the Airtel Delhi Half Marathon 2014 (ADHM). It was Delhi’s largest annual sporting festival.

Procam International announced a number of new initiatives and milestones for the race, making the 2014 edition a more superior running experience. Present at the event at Le Meridian, the Official Hospitality Partner, were representatives from sponsors and event partners.

32,450 individuals participated in Airtel Delhi Half Marathon 2014 on November 23. Paula Radcliffe, English long-distance runner and the current women’s world record holder in the marathon were the ‘Event Ambassador’ of Airtel Delhi Half Marathon 2014.

The DHL corporate champions had 160 teams, while the Great Delhi Run 18,200 entries. The Senior Citizens’ Run had 1,200 participants, and the Champions with Disability Event 220.

Students of INLEAD were responsible for event operations at the ADHM and they gained great exposure in terms of handling the overall operations of a large scale event like this.

The youngest of individual runners dedicated their time and effort into raising impressive sums were 15-year-old Wayne Andrady, a student of Mount St. Mary's, Delhi, apart from individuals such as Tamana Chona, winner of Dr. Batra's Positive Health Award, who despite her physical limitations is associated with NGO work in whatever capacity possible; business woman and fitness enthusiast Nalina Suresh, and model Sonalika Sahay.

ENT & Dental Camp conducted by Fortis Healthcare at INLEAD

Today, the 21st of November, students of INLEAD had an opportunity to get a Dental and an E.N.T Check-up by leading experts from Fortis Healthcare absolutely free. 

The camp was held in the premises of INLEAD wherein the students were examined for ENT, eye and dental health and were provided counselling. 

The camp was conducted with a help of Doctors, Dr. Atul Mittal – Director ENT and Dr. Rajni- Consultant Dental.  

The students were examined for various dental problems and were given instructions and were advised to maintain good oral hygiene. 

Event Management & PR Students Participate in the ' India Sports Expo 2014'

Sports is a multibillion dollar industry across the globe and a highly respected career option. Sports sector is developing in India and presents exciting career opportunity for youngsters aspiring to excel in sports and individuals associated with sports and allied services. Ministry of Youth Affairs & Sports along with Federation of Indian Chamber of Commerce &Industry (FICCI) will organize the first edition of India Sports Expo 2014 from 6-8 Nov, 2014 at Major Dhyan Chand National Stadium, New Delhi.

India Sports 2014 is not only a platform for the Indian Sports Industry to showcase their strength to the Indian and International Sports fraternity but also acts as a catalyst in promoting sports among the youth.

A wide spectrum of Sports Goods, Fitness Equipment, Sports shoes, apparel and Best Sports practices were demonstrated at the event. 

Students pursuing Event Management & Public Relations from INLEAD participated in the event, they were responsible for the overall operations held at the event and they gained great exposure towards the end of the event.